lean startup marketing formula

The Lean Startup Marketing Formula
Image by Lisa Perry

According to data, 95% of startups fail. That's a staggering number. As an entrepreneur, our most valuable asset is time and resources. For those navigating the challenges of a startup environment, the primary objective is to accomplish more with less—to drive value and growth despite limited manpower, modest budgets, and scarce resources. Startups inherently have an element of chaos, yet within this chaos, only a handful of actions at any given time can have a significant impact. That's where the Lean Startup Marketing Formula approach comes in. It's less risky, directing your attention to the right actions at the right time while emphasizing rapid experimentation, solving problems that truly matter to customers, and minimizing waste.

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