If you are already on the path to becoming a retail manager or are simply considering it, here are some important and interesting things to consider before embarking upon a retail management career.
1. You Must Have The Right Personality
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Compare your traits to those commonly found in successful retail managers.
Results-oriented
Ability to motivate, train, and develop others
Strong customer service skills
Natural leader
Patient
Cheerful
Good communicator
Professional
Good listener
Strong negotiator
2. Retail Management Is More Than Just Sales
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Retail managers oversee everything that makes a store work, from behind the scenes functions (such as buying, inventory, and merchandising) to the sales floor (such as sales and customer service). Some common tasks you can expect to perform during your retail management career include:
Hiring, managing, and motivating a team to increase sales
Overseeing vendors and the buying process
Managing inventory
Creating and maintaining store displays
Developing and executing sales and promotions
Analyzing market trends and researching competitors
Monitoring sales figures and forecasting future sales volumes, and meeting sales quotas
Dealing with questions, complaints, and comments from customers
Monitoring budgets, controlling expenses, and maximizing profits
3. Experience Drives Growth
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One of the most important factors in getting a job in retail is experience. So, prepare to start in an entry-level job and take the time to learn every aspect of retail while you work your way up to your desired position.
4. You Don't Need To Have A College Degree
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Many retail managers worked their way up to the position from the sales floor, but it's easier to land the job if you do have a degree. Most have a bachelor's in business administration and some even have an MBA.
For those without a degree, internal training and development programs will help to propel you forward.
5. There Are Many Specialties In Retail Management
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As you move up in your career, you may have the opportunity to specialize in an area that interests you, including:
Buying
Pricing
Merchandising
Marketing
Personnel
Customer service
Training
Operations
6. Moving Up Often Requires A Physical Move
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As you grow in your career, you are typically promoted by moving to larger stores in larger markets, or to area or regional management. Due to the nature of retail, these positions are rarely in the same city.
7. It's A Numbers Game
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Success in retail is measured purely by sales and profit. Your job will be to improve commercial performance by meeting customer demand, increasing product turnover, and maximizing profitability. Although there are other considerations, compensation is highly dependent on these types of measures.
8. Customer Service Is Paramount
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As the saying goes, "the customer is always right." Knowing that sentiment, retail managers are often presented with the most challenging situations and must exercise the utmost care when dealing with customers.
In today's "social media" driven society, mistreating a customer is the fastest way to destroy what was once a good reputation.
9. It's Not A 9-to-5 Job
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Stores are meant to serve the public, a public that often works from nine to five and thus have to shop in the evenings or weekends. Therefore, retail managers are often required to work non-traditional hours to maximize their effectiveness.
10. Don't Burn Bridges
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Especially when in the same local or regional market, retail is a small world. Everyone knows each other and the bridge you burned yesterday at one company may be the one you have to cross before you can get your next job.
Is Retail Management A Good Career?
Retail management isn't for everyone. But for the right person, it can be a great career path with lots of opportunities to achieve success.
Every hiring manager looks for different skills in the job candidates they're hoping to hire. Not only are job candidates being evaluated on the hard skills they possess; they're also being evaluated on their soft skills—the skills that don't belong on a resume but can be identified during a job interview. It's these soft skills that separate the good employees from the great ones. Executives, managers, and other leaders within an organization keep this in mind when interviewing job candidates and reviewing the performance of current employees.
We recently asked our leading executives what's the number one skill they need to see in every employee who works for them.
Here are their responses...
John Schembari, Senior Education Executive
Growth mindset. We live in a world of constant change. Even the best-laid plans are often shifted due to unexpected circumstances. For example. educators had no choice but to switch to teaching remotely during the pandemic. There was no time to become comfortable with the technology first—we had to dive in! To remain profitable, many companies also need to reconfigure services and/or products from time to time and the most successful employees are those who are always open to learning new things. One can teach skills—the core competencies needed to do a job in many cases. However, it is not as easy to get inside someone's head and affect an employee's will unless one is able to tap into that employee's intrinsic motivations. When a growth mindset is already present, this makes any change—even difficult ones—just a tad easier to implement.
John Schembari is a current K-12 teacher/school leader academic improvement coach and former school building and district administrator. He loves to draw, travel, swing dance, and read nonfiction.
John Cox, Advertising & Marketing Executive
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Curiosity is one of the top things I need out of each of my team members.
That is, they must possess an acknowledgment of the fact that no one of us knows everything and they must be curious in proactively seeking out new knowledge to add to their personal toolboxes.
In my team’s work on brand development and activation, and more specifically, digital marketing, it especially holds true that the industry, best practices, and tools used are ever changing and evolving. Maybe that involves consuming the latest books, blogs, podcasts, or following subject matter experts on LinkedIn.
In total, each team member must really have a passion for lifelong learning and constantly seek out new ways to stretch and grow in their own expertise and in the execution of their work.
John Cox has 20+ years of performance excellence in advertising and marketing, leveraging Google-certified skill sets in pay-per-click (PPC) advertising and paid search strategy, web planning and conversion measurement, and creative direction and graphic design.
Mark Taylor, Product & Operations Executive
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Clear, concise written communication. Less is more.
For example, when it comes to project status “decks,” my expectation is no more than one page (two at a push). So:
1) On-point title: sets the scene.
2) Background: one or two single-sentence bullets (the story so far).
3) Status: three to five single-sentence bullets detailing tasks completed since the last update (bad news first please).
4) Next steps: two to three bullets detailing key tasks to be done next (win my trust by making sure that these tasks are clearly reflected in the “Status” section when we have the update next time).
Make removing every word from the deck until it stops making sense a game.
And don’t confuse ruthless editing with time wasted on “perfection.” The process of creating crystal clear prose with no excess fat is a pathway for you to get a deeper understanding of the project’s current challenges.
Mark Taylor has 20+ years of risk, technology, and product management experience working in global and regional financial services firms in the UK and the U.S. He's managed teams of 40+, successfully addressed 100+ regulatory issues, and has saved companies $15M+.
Steve Barriault, Global Technical Sales Management
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Resilience in front of adversity.
Look, sales and field engineering are not for the faint of heart. They can often be exhilarating, but there is no doubt that they can be hard.
Each time that you step into a new account (or even an existing one), life can throw you a curveball. The budget you thought was there for your project is gone. The client forgot to tell you one key factor in their development environment that will make your deployment hell—assuming they knew anything about it at all.
Oh, and you travel for work? What do you do when the airline throws a wrench in your plans?
Trust me, I went through it all.
The best sales and field engineers are the ones that can deal with this. When facing a seemingly insurmountable challenge, they make a plan, execute, and when they fail—and fail they will!—they try again. And again. And again. Until it works or the clock times out.
No experience? I can deal with this with education. You made a mistake at times? If you never did, I would say you are not trying hard enough.
But when the going gets tough, you can't stop and get discouraged. And that needs to come from you.
Steve Barriault is a multilingual presales, sales, and business development management professional with 20+ years of experience in the sales and marketing of software & technological solutions worldwide. He's built sales infrastructure from the ground up, going from $0 to millions of $ through both direct sales and distributors.
Lisa Perry, Global Marketing Executive
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The most important skill I look for in an employee is their willingness to learn. This includes being open-minded to new ideas, sharing their thoughts and insights with co-workers, and being able to think on their feet and solve problems at a moment’s notice, with a “can-do” attitude. These skills are crucial for an employee’s personal and professional growth and contribute to the company's overall success. The willingness to learn allows employees to adapt to new challenges, develop creative solutions to problems, and continuously improve their skills and knowledge. It also helps to foster a culture of innovation and improvement throughout the organization.
As an employee, focusing on your willingness to learn is essential to staying relevant in your career while maintaining a competitive edge in the marketplace. As the business world is constantly evolving, employees need to be able to adapt and acquire new skills and knowledge to stay current and relevant in their field. Learning new skills also enable employees to be proactive in identifying and addressing challenges and opportunities, which can lead to greater success for both the employee and the company.
Lisa Perry helps companies build leadership brands, driving loyal customers & delivering profitability. She does this through a process that builds brands consumers love. Her goal is to help companies develop, monetize, and grow their brands.
Andrea Markowski, Marketing Executive
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Combining the many bits of knowledge and skills gathered over your life and applying them to your current work role can make you stand apart as a valuable asset.
For example, I learned a practical structure for theatrical acting and directing while in college. As a marketing director today, I use a modified version for a strategic framework.
How can this be? Well, both the art of theatre and the art of marketing possess crucial elements of audience psychology and message communication.
Would just any marketer know this tie-in? Probably not.
Is this something an employer would ever teach me? Nope.
When you successfully adapt a learned approach to a different function, you bring a fresh perspective through pattern recognition and critical reasoning.
Your ability to connect the dots from your past jobs and life experiences to your current role brings creativity and innovation that just can’t be taught. It is a skill I seek and highly encourage in team members.
Andrea Markowski is a marketing director with specializations in strategy development, digital tactics, design thinking, and creative direction. She has superpowers in presentations and public speaking.
Ana Smith, Talent Architect & Global Learning Strategist
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Self-awareness would be the skill that I would like to see in every employee I work with!
The main reason is that self-awareness is a mindful consciousness of your strengths, weaknesses, actions, and presence. And therefore, self-awareness requires having quite a clear perception of your mental and emotional states.
When you have a deep and meaningful self-awareness, it allows you to react to different situations and understand what triggers habitual responses for you, how you relate to other people, and why you feel the way you do toward certain individuals, amongst other areas.
Self-awareness is very important and can bring benefits in both your personal life and professional life. For example, it can help you identify what you like about your job and how to build a successful career path that can keep you motivated and fulfilled by your work.
How do you build this skill? These are a few ideas:
Assess your own capabilities - with a high level of self-awareness, you’ll see where you can excel and where you can grow.
Find a peer coach - someone you trust and respect who is willing to support you in your self-awareness journey.
Practice mindfulness - being aware of your surroundings without imposing any personal biases.
Be willing and open to receiving feedback - in order to grow you need to listen to different perspectives.
And let's not forget that like with any skill, it is a journey!
Ana Smith helps people & organizations achieve their full talent potential by developing and co-creating people strategies and customized solutions, and turning them into impactful outcomes and collaborative relationships, using coaching as the "red thread."
What's the #1 skill you need to see in every employee who works for you? Join the conversation inside Work It Daily's Executive Program.
At Work It Daily, we have a saying: "If you're not growing, you're dying." For context, we're talking about your career. You must constantly work on your career to grow as a professional so you can stay relevant and employable. Professional development should always be on your mind as a business-of-one. But what you do to grow as a professional might change over time. What you focus on developing this year might be completely different from what you focused on last year.
We recently asked our leading executives what word defines their professional development focus for 2023.
Here are their responses...
John Schembari, Senior Education Executive
Investment. How do we invest participants in the professional development that they receive? Far too often, professional development is a one-size-fits-all, lowest common denominator, sit-and-get rather than an opportunity for participants to review relevant data, define personal and collective areas for growth, prioritize initiatives (1-3) that will target the growth area, and then analyze impact. Therefore, I'm not a fan of "one and done" trainings but, rather, a huge proponent of ongoing PD in the form of revolving professional learning communities (PLCs) and affinity networks.
John Schembari is a current K-12 teacher/school leader academic improvement coach and former school building and district administrator. He loves to draw, travel, swing dance, and read nonfiction.
Carla Biasi, Personal Stylist
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Creativity!
I want to find fun ways to engage my followers and bring more of my personality to my communications. It will make me think more out of the box and focus my content. And I'm really looking forward to connecting with viewers.
Carla Biasi is a personal stylist living on the Mississippi Gulf Coast. She currently has her own business and works part-time at an upscale women's boutique and as a virtual and kit stylist for a women’s specialty brand.
Michael Willis, Sports Business Operations Executive
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My professional development word for 2023 is “articulate.”
By definition, articulate means expressing oneself readily, clearly, and effectively.
In everything we do, we must find the words to articulate our intentions with vigor to make ourselves believable.
The first question in any job interview will be, “Tell me about yourself.” You will be asked to do this. Your answer will set the tone for the rest of the interview. Many job seekers get stumped on this question. You must be able to “articulate” a persuasive and illuminating response.
A picture may be worth a thousand words, and you may have an excellent visual presentation. But with that graphic, you must be able to “articulate” communicatively and understandably what the visual is trying to show the audience.
In 2023, I will work on my “articulation” skills.
Michael Willis has 18+ years of experience working with accounting & sports organizations and has managed P&Ls of $10M - $125M+ with budgets of $3M-$50M+. He worked for the NFL for 22 1/2 years, mainly with the game officials working on the financial/accounting side of the business.
Mark Taylor, Product & Operations Executive
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“Commitment.” Doing the best I can at any one moment, striving to be “better,” and letting go of those things I can’t control.
Why? Well, I’m forever on the hunt for practical methods of becoming more effective. As such, I recently watched Stutz on Netflix. It’s a documentary directed by Jonah Hill about his therapist, Phil Stutz.
Phil, and fellow practitioner Barry Michels, have written two books: The Tools and Coming Alive. I started reading the latter recently.
There are a number of nuggets in the book that have made me sit up and take notice, not least this quote:
“The reason you can’t commit to anything is because it hurts you too much if it fails. Success means putting everything on the line and, if it doesn’t work out, doing it again. And again. No blaming. No excuses.”
So, here’s to true “commitment” and "success" in 2023...
Mark Taylor has 20+ years of risk, technology, and product management experience working in global and regional financial services firms in the UK and the U.S. He's managed teams of 40+, successfully addressed 100+ regulatory issues, and has saved companies $15M+.
Ana Smith, Talent Architect & Global Learning Strategist
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Connection is my development focus for 2023!
Our workplaces play a significant role in our lives. Work affects both our physical and mental well-being in good ways and bad. The COVID-19 pandemic brought the relationship between work and well-being into clearer focus. According to the Surgeon General 2022, Workplace Mental Health and Well-being report, one of the biggest challenges we faced in 2022 (and onwards) is connection and community.
Connection is essential for human well-being. Connection is a basic human need, and people who feel a strong sense of connection to others are happier, healthier, and more resilient!
One of the ways that connection is important is that it helps to combat loneliness and isolation. When we feel connected to others, we feel less alone and more supported. This can be especially important in times of stress or difficulty, as it can provide a sense of security and comfort.
Connectedness also allows us to feel seen, heard, and valued. When we share our thoughts, feelings, and experiences with others, and they respond with understanding and empathy, it can help us to feel understood and accepted. This can be especially important for people who may feel marginalized or excluded in some way.
Especially important to me, connection plays a critical role in our ability to learn and grow. When we are connected to others, we have the opportunity to gain new perspectives and insights, and to learn from the experiences of others. This can help us to develop new skills, knowledge, and understanding, which can be valuable for personal and professional growth.
Finally, it is a key factor in our ability to experience joy, love, and belonging. When we feel connected to others, we can experience deep and meaningful relationships that bring us a sense of fulfillment and purpose. This can be especially important for people who may be struggling to find meaning or purpose in their lives.
Ana Smith helps people & organizations achieve their full talent potential by developing and co-creating people strategies and customized solutions, and turning them into impactful outcomes and collaborative relationships, using coaching as the "red thread."
Debra Shannon, IT Executive
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My 2023 focus is intentionality. In the past, I’ve tried to do everything but realized that I couldn’t do it all despite my best efforts. There’s a quote by Andrew Benintendi: “You’re going to struggle. You’re going to do well. You can’t really let the past or the day before – whether you had a good day or bad day – dictate the day you have that certain day.” A few things happened during the pandemic that made this really hit home for me. Everything happens for a reason and only worry about what you can control.
There will always be more personal/professional opportunities than I can physically do. I’ve learned that I need to be purposeful and prioritize and continually re-prioritize what is and isn’t important—each day is important. I can’t do it all and that’s ok (and I'm getting better at admitting that). I’m going to continue to be more intentional in what to plan and accomplish.
Debra Shannon is an IT executive who is also a CPA, CIA, and CISA. Her passion is turning chaos into calm. With her unique blend of experience in technology, project management, and auditing, she can break down complex business problems, identify practical solutions, and lead executive teams and business partners to embrace the value of technology changes.
Lisa Perry, Global Marketing Executive
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For 2023, I'm focused on abundance. An abundance of five professional areas: connections, fulfillment, wealth, success, and happiness. I've worked to clearly define what this means for me across each of these five areas. For an abundance of professional connections, I'm looking to grow my social media network by 40% in 2023, as an example. I've laid out a detailed plan as to what it will take to achieve. To grow my social media network by 40%, I will post 2-3 times a week on LinkedIn, TikTok, and Instagram and connect with 100+ new people per week. I will track weekly, making it easier to measure my ongoing progress and success.
I also find it important to state the intentionality of my word, abundance, daily if I can, to stay focused, motivated, and driven toward my goal, which increases the likelihood of achieving it.
I know some things will come easy, but for other things, depending on how big they are, I will have to work at them. I will have to fight the busyness, distraction, intimidation, and fear that will show up. The key will be to stay persistent and motivated to remain committed. But my goal is to focus on the result of abundance.
Lisa Perry helps companies build leadership brands, driving loyal customers & delivering profitability. She does this through a process that builds brands consumers love. Her goal is to help companies develop, monetize, and grow their brands.
