Enterprise technology buyers

When COVID-19 hit in 2020, I didn’t hear any accounts of C-level or enterprise operations executives jumping out of windows, but I did hear their stories about real frustrations and sudden challenges with execution. Many openly admitted a new risk to operations and ultimately financial performance as they battled through low-value manual processes, disparate platforms, and the absence of a remote ecosystem or “hub” where department, division, or enterprise teams could come together to communicate, execute, and manage end-to-end workflows and data to transcend unforeseen events, factors, or constraints for employees.

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