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Do you find that attracting top talent to the open positions at your company is becoming more of a challenge? It could be your employer branding efforts.

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I've been thinking a lot about athletes and sports recently.

Part of this is because I've had the opportunity to get to know Chris Gronkowski and to learn his amazing story about how he made the transition from pro football player to inventor and CEO of Ice Shaker.

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The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.

TikTok allows people to create short-form (usually around one-minute) videos with music in the background. The content is short, and to the point. But, if you use it the right way, it can be impactful.

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