target

It Pays To Deliver On Your Brand Promise

Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated in a blind taste test with Pepsi vs. Coke. More people preferred Pepsi but continued to buy Coke. When a brand choice is made, the strong, familiar, trusted brands will always have an edge. An effective brand promise builds trust with customers.

Read more Show less
Get Some Leverage
Sign up for The Work It Daily Newsletter
Follow
Target CEO Brian Cornell speaks with employees at a Target store.

'Tis the season for holiday jobs and one of the businesses at the center of the seasonal hiring is Target.

Since the start of the fourth quarter, Target has been working to fill more than 130,000 seasonal jobs.

Read more Show less
Featured