Every time you interview, your main purpose is to convince the employer to hire you. The job search is a sales process. The hiring manager (your future boss) is the "customer," and you are both the sales rep and the product. Why should they choose you over all the other "products" out there?
All job interview questions ultimately boil down to this one: “Why should we hire you?” For some, this is a tough question to answer. You don’t want to come across as bragging or conceited, yet you need to explain why they should hire you over the other presumably qualified candidates. You can answer this in a positive way that sets you apart and tells them why they need you. Related: How To Answer 5 Tricky Job Interview Questions Below are two winning ways to answer this question, one for if you have experience and another for if you don’t have experience (or enough experience).