When I say the word "negotiation," what pops into your head? More often than not, it's probably a sense of unease. (Something like the first scene of the movie, Wedding Crashers comes to mind.) Related: Why You Need To Negotiate More Than Just Your Salary Yet, the truth is, most of us negotiate almost every day with friends, family, and colleagues. They aren't life or death decisions, but chances are you're regularly negotiating aspects of your relationships with everyone you interact with.