Have you ever thought about what you might say if the CEO of your dream company stepped onto an elevator and struck up a conversation with you? Related: 10 Tips For A Powerful Elevator Speech That’s the idea behind having an elevator pitch. Of course, the chances of you meeting your future boss or an important client in an elevator are slim, but having your elevator pitch prepared can come in handy at any time, whether you’re sending a cover letter, talking to someone on the phone or answering the “tell us about yourself” question in a job interview. It should be a short, concise statement that tells the listener who you are, what you do, and most importantly, why they should care – all in no more than 30-60 seconds. Now, this might sound easy enough, but as anyone who has ever sent out a tweet will know, getting the right information across in a short amount of time or with limited space, can be pretty tricky.