There are many situations when a plastic card would offer a business additional benefits, but many companies don’t consider printing onto plastic cards, instead of the traditional medium of card. First impressions count for everything: if you’re giving somebody a card, whether it’s a loyalty card, business card or an information card, then being remembered is the number one aim. Do you want to be remembered for style, quality and design? Will these advantages make you stand out from the crowd and elevate your brand above the competition? The plastic card industry is evolving and expanding through new printing technologies and increasing interest, as businesses swap from the traditional card to plastic. This means plastic cards (including plastic business cards for companies or individuals) are affordable and accessible to the vast majority of business across the world. So why are companies switching to plastic to promote their businesses? Plastic is a material that has many uses and comes in almost every shape, size and colour. Its popularity has been mainly due to its versatility and durability. Printing cards in plastic means they can last for a very long time and keep on representing your brand in an untarnished way in comparison to other materials that would have started to fray or disintegrate. It takes a lot of use to wear out a plastic card, which is why many companies are now looking to plastic for business cards. How many times have you placed a business card into your purse or wallet and regretted it when you needed the number on the now disfigured card?