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On a recent episode of, "Ask J.T. Anything," I was asked if writing articles on LinkedIn can help you get noticed by employers. The answer is, "yes" - but only if you understand what to write and why.

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As a professional, building a successful career has never been more difficult. Not only are there fewer jobs available for a more skilled workforce, but competition for any given job is through the roof. A recent study conducted by CareerBuilder.com found that, in addition to the 8% unemployment rate, 77% of people who already have jobs are also looking for their next gig. Related: Why Starting A Blog Could Help Your Job Search Job seekers have to stay sharp if they want to have a chance in this hypercompetitive market. They have to make sure their skills are up-to-date and their resumes are polished, but self-promotion is becoming increasingly important to getting noticed. For an increasing number of professionals, a personal website is the answer. According to research by Workfolio, 56% of people surveyed felt that websites were the best self-promotion tool currently available. Here are some additional reasons why you should start building a personal website:

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With a highly competitive job market and an alarming amount of young people finding themselves unable to begin their career, it’s not surprising that people are opting to go one step further when it comes to getting noticed by employers. Of course, having a strong resume is still crucial, however, there are additional steps a job searcher can take to show their skills and passions – such as starting a blog. Watch: How To Generate Leads Through Blogging We’ve taken a look at why you might want to take a shot at blogging and how to go about it in order to make a fantastic impression on potential employers.

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