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If you are looking to get into the fast-paced world of online sales, there are a couple of avenues you can take. Boutique shops online are a bit more difficult to establish than they are when talking about brick and mortar, but a specialization can draw in customers, as long as you find a way to get their attention. One avenue that some of the biggest retailers in the world have decided to travel down is the discount retail road. Related: 5 Things You Need Before You Start Your Own Business When done right, discount shopping is one of the more popular roads to travel, because it brings in customers in droves. Especially in this economy, everyone is looking to save a little money on whatever they go shopping for. Stormy Simon and Overstock.com actually got into the game rather late, but have become known as one of the most popular online discount retailers in the world.

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