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You are a software industry executive working for a company that is doing reasonably well for itself in a few countries—the United States, Canada, Australia, maybe a few European countries. You dream of striking it big in Asia too, and Japan is at the top of your mind.

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Market segmentation gives your brand an advantage over your competitors because you can show your customers that you understand them and can provide them with what they need. In this article, I will share with you how to segment your target market and how to conduct market segmentation.

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Let's first take a look at how your core values can positively impact your brand.

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Purpose-driven brands impact profitability, help grow sales, improve brand loyalty, and provide a competitive advantage—all of which are critical for making a difference in the competitive marketplace today.

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Now that COVID-19 will be vanquished (knock on wood), companies will look to the future. And that future may call for professionals to visit other countries from time to time. Among these, there will be plenty of first-timers to given countries.

Excited, you should be. Concerned? Perhaps.

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