An elevator pitch is essentially used to help you gain the interest of people to talk to you when there is only a window of 20 seconds or less to speak – the amount of time you may be in the elevator with the CEO of the company you’re dying to work for or in another similar scenario. Related: 3 Tips For Perfecting Your Elevator Pitch The mission is to get the contact to responds with “Why don’t you send me your resume?” or something similar like, “Let’s schedule a time to further discuss.” So, you’re probably wondering, “What makes a good elevator pitch and how can I compose one?” First off, remember that your mission is simply to get the conversation started. You want to keep it conversational as you point out what value you offer that’s a competitive advantage over other potential candidates and how it may prove to be beneficial experience in helping to solve a problem for the employer.
An elevator speech (ES) is becoming an important item in the toolkit of most people. It doesn’t matter if you are a job seeker, business person, or gainfully employed professional, you need a powerful elevator speech (ES) to extend and support your personal brand. Related: 4 Steps For Developing A Winning Elevator Pitch What you say and how you say it are equal parts to delivering an ES that will either cause people to take notice of you or go to sleep.
How To Deliver A Powerful Elevator SpeechHere are ten tips for ensuring you have an ES that packs a punch:
1. You Have To “Get” What's Unique About YouIf you do nothing else, spend time truly getting what differentiates you, what causes you to stand out. This is what you want in your elevator speech.
2. It Has To Roll Off Your TongueYou need to write it down and practice it so it becomes second nature to you. This will support a confident appearance when you say it.
3. One Sentence Is Usually EnoughThink short and sweet. Powerful is not lengthy or full of too many words. When you force yourself into one sentence, it causes you to think about each word more carefully so that each one tends to convey more.
4. Your Second Word Should Be A VerbWhat do you do? For others? This also forces you into thinking about your results and accomplishments. Get a list of powerful verbs, look them up.
5. You Have To Believe ItIf you develop an ES that embarrasses you or causes you to cringe, you either need to beef up your confidence or change what you’re saying about yourself.
6. Give It AttitudeIf your ES doesn’t have energy or enthusiasm, then expect it to be received the same way. We like people with confidence and a bit of attitude about their abilities. You’re not bragging, but proud.
7. SmileIt’s hard not to love people who smile. It communicates warmth and confidence. You come across as engaging and someone people would like to know more about.
8. Shut UpOnce you’ve delivered your ES, stop yourself from saying anything else. I know this is a tough one, but people often blather on, which deflates the impact of your ES. When you stop talking, it will also prompt the person you are introducing yourself to to ask about you or introduce themselves. Both results are great.
9. Leave Them Wanting MoreA great test of a powerful ES is if they ask you about what you’ve just said. Go have fun with this. Next time you attend a professional meeting, say your ES, shut up and see what happens.
10. Have A Few ES’s In Your ToolkitES’s are not one size fits all. You will discover that your audience will be a determining factor in what specific message you want to convey. Once you have your primary ES, think through the various groups of people you are likely to use it with. This will help you decide what needs to get tweaked to make it just right for that group of people. Your elevator speech is among the first things you do that will form an impression with others. You want it to be just like you – professional and well delivered. This post was originally published at an earlier date. Photo Credit: Shutterstock
More and more business owners and job seekers are catching on to the idea and necessity of having a great, impactful elevator speech. After all of the thought and time creating them and practicing them, many people want to get more use out of them than simply waiting to meet someone new. Re-purposing your elevator speech and extending your personal brand is a great idea. Here are some great uses for your elevator speech:
E-mail SignatureMost e-mail services give the user the ability to automatically “stamp" the end of any e-mail with what is called a signature. I have seen an array from one that has a simple closing statement and person's name all the way to multiple links and graphics. Take advantage of your signature capabilities and include your name, phone number, and elevator speech. If you are concerned that it will get old and shop-worn, then simply change your elevator speech on some type of schedule, like every eight weeks. Everyone should have more than one elevator speech and rotating them on your e-mail signature is an easy task.
Business CardOur business cards have much more real estate than we think. What I'm referring to is the back of your card. If your business card is already full of contact information, you should consider having your cards printed up with your primary elevator speech on the back. If you still have room on the front and it won't make it look unprofessional or cluttered, you could put it under your name or across the top. Many people use business cards to make notes on to help remember things about that person. What's a better way to help everyone who has your business card to remember you than by referring to your elevator speech?
ResumeKeep in mind that your resume is yours to develop; and what you put on it is your decision. We know that there are optional elements to your resume, such as a professional summary or objective usually somewhere close to the top under your contact information. You can use your elevator speech statement, either as your professional summary or as the first sentence in your summary. By putting your elevator speech in your resume, you set the tone for how the reader will view your qualifications.
LinkedIn ProfileSimilar to your resume, your LinkedIn profile is yours to create and reflects your personal brand. Take advantage of the exposure and put your elevator speech in your profile. The best place to put it is the first comment in the summary section. This is similar in nature to using it in your resume in the professional summary. People viewing your profile will read this first thing and it will “set the tone" for who you are and what you bring to the party. This will give you more coverage than your content alone would provide. Don't be limited to just this list. You might have other ideas of where you can use your elevator speech. Keep in mind that an elevator speech is a form of self introduction. The primary point is that you don't have to limit the use to your saying it out loud to a new person. An elevator speech is far more versatile than you might think. Use your elevator speech anywhere you might have a profile that introduces you to new people. This post was originally published on an earlier date.
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What's your 30-second resume? Remember the adage about having an “elevator speech” or an “elevator pitch" when you're networking? Same concept here. Related: 10 Tips For A Powerful Elevator Speech In today’s highly interwoven social networks, it’s very possible you will run into people with whom you may want to share your job search plans. Given your interaction is likely to take place on the “fly.” It’s a great idea to have a 30-second resume ready to go – and, by ready to go, I mean well-thought-out and well-articulated, but not so rote as to be awkward like you are reading from a script. With that in mind, the same “rules” of the job search apply:
- Know what you want – it makes the conversation easier for both of you and makes it easier to help you. Focus is important here.
- Be comfortable asking for help – most will help if they can and if you do not take advantage of their time, network, or generosity.
- Use some quick examples to show you are qualified for the type of position you are seeking; but, don’t give an oral version of your resume: it’s too long and no one will remember it. Plus, you’ll have to talk really fast and might be misunderstood. Always show value.
- No bad mouthing your current or past employer(s). No matter what.
- No complaining nor whining. No matter what.
- Don’t be desperate. Put your best foot forward, no matter how hard that may be to do.
- Stay in touch.