An elevator pitch is essentially used to help you gain the interest of people to talk to you when there is only a window of 20 seconds or less to speak – the amount of time you may be in the elevator with the CEO of the company you’re dying to work for or in another similar scenario.
Related:3 Tips For Perfecting Your Elevator Pitch
The mission is to get the contact to responds with “Why don’t you send me your resume?” or something similar like, “Let’s schedule a time to further discuss.”
So, you’re probably wondering, “What makes a good elevator pitch and how can I compose one?”
First off, remember that your mission is simply to get the conversation started. You want to keep it conversational as you point out what value you offer that’s a competitive advantage over other potential candidates and how it may prove to be beneficial experience in helping to solve a problem for the employer.
4 Steps For Developing A Winning Elevator Pitch
Here are some steps to help construct a good elevator pitch:
1. Think about your accomplishments.
Pull together your top 10 accomplishments and use the C-A-R process (the Challenge, your Action and the Result of your action) for each accomplishment to help you tell a story.
2. Determine the theme.
Go over what you wrote and look for the theme – essentially, what are you recognized for? Are you the go-to-person for creative ideas, the troubleshooter around crises, or the networker with the ability to make connections and establish important relationships for business?
3. Narrow your story so that it’s brief and conversational.
Stick to using the C-A-R process as you narrow your story down to one short paragraph. For instance: “When our new mobile app looked like it was going to miss its deadline by two months, I’m the HTML5 subject matter expert who put it back on track.”
4. Refine. Refine. Refine.
The more time and practice you have with your elevator pitch, the easier it’ll be rolling off your tongue. Just remember to start with your theme and back it up with three supporting points to prove it.
Just like customizing a resume for different jobs, your elevator pitch needs to do the same. You may have more than one elevator pitch under your belt to suit different contacts and scenarios to win your way to more job opportunities.
This post was originally published on an earlier date.Photo Credit: Shutterstock
Are you terrified of screwing up a job interview? Does the thought of writing a cover letter horrify you? Are you scared to network with others? What do you even say, anyway? If you're struggling to overcome your job search fears, this live event is for you.
We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.
Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!
In this training, you’ll learn how to:
Utilize strategies for coping with your job search fears
Be confident in your job search—from writing your resume to networking
Face your fears and move forward
Join our CEO, J.T. O'Donnell, and Director of Training Development & Coaching, Christina Burgio, for this live event on Wednesday, October 5th at 12 pm ET.
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True or false? Recruiters don't read cover letters.
Most people may think this is true, but guess what? They're wrong!
Recruiters do, in fact, read the good cover letters.
So, what does that tell us? If most people don't hear back from recruiters, and recruiters only read good cover letters, that means a majority of cover letters aren't written well and, therefore, don't stand out to them.
That may be hard to hear, but it's the truth.
CRITICAL Cover Letter Mistakes
Often, there's WAY too much "blah, blah, blah" and "brag, brag, brag" going on in a cover letter. If you write a cover letter that only focuses on how great you are, recruiters are going to toss it.
Why? Because it's exactly like all the other cover letters they've read.
Think about it. Why should they think you're incredible when they've read hundreds of other cover letters saying other people are incredible, too?
If you want to stand out in the hiring process, you MUST have an attention-grabbing cover letter. This an important tool to have, and one that shouldn't be glossed over. In some cases, your cover letter can hold more power than your resume. That's huge, right?
Getting Personal On Your Cover Letter
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Because the cover letter holds so much power, you need to know how to write one that stands out from the rest. One way to do that is to show a personal connection with the employer.
So, how exactly do you do that?
You can explain how you learned that what they do is special. Showing them that you personally connect with their brand will make you memorable.
Another thing you can do is tell them what it was like the first time you used their product or service. That also shows recruiters that you understand the company and that you believe in what they do.
Lastly, you can tell them about an overall life experience that helps you feel connected to their tribe. This shows that your values and beliefs align with theirs.
The big fact here is that the more personal the cover letter, the better! When you have a cover letter that really has recruiters at "hello," you know you have their heart AND their mind engaged.
Creating That Crucial Connection
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The reason you want to get personal in your cover letter is because you want to create an emotional connection with a recruiter. Once you establish that connection, you're not just a piece of paper anymore.
This is what we at Work It Daily call a disruptive cover letter. Why? Because it disrupts the reader and gets them to snap out of autopilot mode and really think about who you are as a candidate.
The First Step When Writing A Disruptive Cover Letter
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The first thing you need to do is watch a quick video tutorial on how to write this kind of cover letter. You're going to want to see specific examples so that you know how you should be writing them.
Step 2: Fill Out A Simple Template
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You'll have a template that tells you where the beginning, middle, and end of your cover letter are, and what content should be where. This gives you a great foundation for how to fill out a cover letter properly.
Step 3: Submit That Cover Letter For Review
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Once you're done with your amazing cover letter, have someone review it.
It's always good to have a second set of eyes on this, especially someone who understands cover letters, recruiters, and the hiring process. This person should be checking grammar, spelling, etc.
So, when all is said and done, how long should it take you to craft a disruptive cover letter? The average time is between one and two hours. That may seem like a lot of time, but think of it this way: once you've built a cover letter you know will grab a recruiter's attention, you'll be able to use that cover letter format for other job opportunities. You'll just have to tweak the content in your disruptive cover letter here and there to match the company and job you're applying to.
Does The Disruptive Cover Letter REALLY Work?
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Here at Work It Daily, we know these disruptive cover letters work. We've seen hundreds of our clients write KILLER cover letters and get calls for their dream jobs!
So, wouldn't learning how to write your own disruptive cover letter be good for your career? If so, how much would it be worth?
All of us at Work It Daily personally believe that it's priceless.
Owning your career change or job search process is a powerful thing, and we believe you can take control of that process and do incredible things.
Need more help writing a disruptive cover letter recruiters will love?
Let's face it: job search can be challenging, and staying motivated during a frustrating job search can seem impossible sometimes. However, it's critical that you stay positive. Otherwise, you risk falling into a downward spiral, which will only make things worse.
So, how can you get past your job search struggles?
Here are some tips for staying motivated during a frustrating job search:
1. Find Things You Can Get Excited About
What gets you excited? Think about your hobbies and interests. What do you do for fun in your life? Make sure you dedicate at least one day a week to doing what you love. This will help you get your mind off of the negative and focus on the things you enjoy.
Looking for a job shouldn't take up all of your time. By customizing your resume for each position you apply for and writing disruptive cover letters, you won't need to spend hours a day sending your job applications to a dozen different employers. Two or three will do.
For a strategic job search, quality is always better than quantity. It also means you'll stay motivated, won't get burnt out, and still have time to do the things you love to do. Balance is key!
2. Surround Yourself With People Who Inspire You
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When you're feeling down in the dumps, it's important to surround yourself with positivity. Make an effort to meet up with positive influences in your life—your family, friends, significant other, and mentors. These people will help you stay on track.
Also, surround yourself with your "virtual mentors," people who inspire you from afar. Whether they're celebrities, successful business people, or authors, keep them "nearby." Read their books or showcase their inspirational quotes. A little inspiration can go a long way.
3. Help Others
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Helping makes us feel good! If you're feeling bad about yourself, see how you can help someone else. Volunteer. Pay it forward. Give back somehow. This will recharge you and get you in a good mood.
Another way to help others is to provide value to your professional network, whether on LinkedIn or in person. Share articles, videos, or podcasts you find inspirational, informative, and insightful. Offer to help your connections in any way you can. Chances are, they will be more than happy to return the favor, and may refer you to an open position at their company.
Never help anyone with the expectation of receiving something in return, though! If helping others keeps you motivated and makes you feel grateful for what you do have, don't stop doing it while looking for a job.
4. Get Some Exercise
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You've got to expel that negative energy! Make sure you take time to exercise daily. Take a walk. Go for a run. Do yoga. Lift weights. Just get GOING! Exercising equal endorphins and endorphins make you happy.
Not having structure can make your life seem unstable. Create a plan for your week on Sunday nights. Have a schedule and stick to it. If you like to-do lists, write one of those too.
You'll feel accomplished at the end of the week when you look back and see everything you got done while making time for yourself and prioritizing your career as well as your physical and mental well-being.
Staying motivated during a frustrating job search isn't easy. We hope these tips will help you find the motivation to not only land your next job but also improve your career.
When everything feels overwhelming, just remember to work it daily! Small, consistent actions can make a big difference. Good luck out there.
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