What do you need to clean up on social media in order to make a positive impression on recruiters? Okay, let’s talk about what you don’t need to worry about first. You no longer need to stress out about posting one or two photos of you enjoying an adult beverage. These days, companies aren’t as worried about seeing a picture of you with a beer in your hand. However, they DO look for trends in your behavior, according to career expert J.T. O’Donnell. “Recruiters are trained to go look at all of your social media profiles and pay attention to common themes,” said O’Donnell. For example, if you have a lot of the same type of photos (i.e. you’re posting photos of you partying every single weekend), then recruiters consider that to be a pattern. That’s how they start to understand who you are as an individual. Every single person who’s on social media tells a story with what they choose to post, whether they like it or not. So, in order to clean up your social media accounts, you need to sit down, analyze what you’ve been posting, and identify patterns. If you don’t like the brand that you’ve created for yourself on social media, clean up what you can and be more intentional with what you post in the future. Share things related to work you find interesting and causes you care about. This will give recruiters a better idea of what you enjoy when it comes to work and will boost your personal brand.
Before social media, employers primarily screened a job applicant based on the interview and what their previous employers and references had to say. Today, it’s a whole different story. Social media has allowed employers to peek into a job candidate’s professional and personal life. RELATED: Need some job search advice? Watch these tutorials! Social media sites like LinkedIn, Facebook, Instagram and Twitter allows employers to not only screen job applicants when they are considering the applicant for hire, but also prior to an interview and even when the individual hasn’t applied for a job. And here’s what employers are looking at on social media: