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Job seeker looks at companies on TikTok

TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.

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Some companies film short TikTok video to connect with job seekers and customers.

The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.

TikTok allows people to create short-form (usually around one-minute) videos with music in the background. The content is short, and to the point. But, if you use it the right way, it can be impactful.

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