generation z

Some companies film short TikTok video to connect with job seekers and customers.

The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.

TikTok allows people to create short-form (usually around one-minute) videos with music in the background. The content is short, and to the point. But, if you use it the right way, it can be impactful.

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Younger workers want different opportunities from their employers.

As a new decade begins the current workforce is loaded with multiple generations of workers, including baby boomers, Generation X, Generation Y (millennials) and Generation Z. Different generations in the workforce can have many potential benefits and challenges. One of those challenges is keeping up with employee needs and giving them the tools they need to be successful.

A recent survey took a look at what Generation Z (born 1997-2010) workers value from their jobs and compared it to what millennials (born 1981-1996) entering the workforce in 2010 valued from their jobs. The differences are mostly subtle, but there are a few things that stand out.

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