how to negotiate a salary

Man reads his employment contract after negotiating his salary in the job interview
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The job search market has completely changed. It is now an employer's market. Companies have a lot of options to choose from, and they're being very strategic and picky about who they hire. They're also being budget conscious; they want the best bang for their buck, the greatest return on investment. So, how do you successfully negotiate salary in this kind of labor market?

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