April 08, 2013
Want to know the biggest problem with all resumes, job searches, and interviews? Well, imagine sitting in a lobby waiting for an interview. You look around and all those waiting are as professional and qualified as you...
- Graduates from top schools
- Possess years of experience in your field
- Have achieved impressive triumphs in their careers
Standout From The Crowd Of ExpertsThe number one strategy job seekers neglect is the selling of their UVP (unique value proposition) over other qualified candidates. Your competition is not the under-performer with an unpolished resume and poor communication skills! (Wouldn’t that be easy?) Your competitor is smart, hired a professional resume writer, is articulate, and accomplished. So, you, must introspect, dig deep, and develop a enthralling marketing plan that persuades from resume, to online brand, to interview, and through follow-up by seducing your employer with the promise of success through a differentiating value you, and only you, can offer. You must examine your career performance, find those special ways in which you deliver results--own them and promote them! Because to win in this challenged job market, you must sell a unique value proposition/a brand/a differentiating value.
Deep-Dive AnalysisSo, how do you go about this? Take out your pen and paper. Better yet, open your MS Word program and answer the following questions:
1. Why Would An Employer Hire Me Over Others Who Are Qualified?You are not allowed to answer this question with education, years of experience, or industry knowledge. Sorry! Yes. These are important and you must leverage them but these are qualifiers. Remember, your competition is qualified—we are looking to nudge your employer over the fence by dangling a gem.
2. What Is My UV And How Will It Impact My Future Employer?When others speak of you, what do they say? What have you been consistently recognized for? How have you delivered in areas that no one else could?
3. What Guarantee Can I Make To My Future Employer?It is not enough you have discovered your brand or USP/UVP—you must market it and convince the employer to switch/buy what you are selling.
4. What Can I Use To Substantiate My Personal Brand Or UVP?Convincing is done with examples, stories, and references. You must prove it.
5. Is This Message Delivered Consistently And Persuasively?These materials include your resume, cover letter, interview performance, online social profiles, and self publishing content. The more consistent you are in the promotion of your image across all materials/communications—the more believable you will be. You will also gain more trust, and the more you will convince. The game has gotten tougher folks! The same way in which you make purchasing decisions (you want to get the best for the money)—and they desire to not make a mistake in hiring you. Present and position yourself over the competition, dominate, close the deal by reassuring you are unique. Not only are you qualified, but you will deliver above the rest!
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