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Prospective graduate students must prepare extensively when applying for further study. They must study hard and score well on admissions tests, as well as polish essays and resumes. But one area many neglect to consider is their online branding strategy. Social networking sites, like Facebook and Twitter, photo-sharing sites, like Flickr, and blogs maintained by graduate school applicants all have the potential to affect an admissions decision. Whether applying for medical school or pursuing a MBA degree, it is wise to examine one’s online profiles and, if necessary, use some of the techniques described below to make them ready for review by the admissions team when applying to grad school.

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