But today, there's a harsh truth you need to understand in your career: visibility is the new credibility. Whether you’re an educator, executive, or entrepreneur, people want to see you, not just read about you.
That’s the focus of this week’s PRO VOICE podcast episode—a conversation with three leaders about how video transforms visibility, trust, and professional growth.
Visibility Is the New Currency
Video changes how people see you.
Carla Biasi, a personal styling and visual presence expert, recalls the moment she realized the power of being seen instead of just heard. “I can think of a video I posted where I was busting a myth about wearing your coat on a plane when you travel... But what was so great about it is I think people seeing and hearing and could relate to that one issue brought a lot of engagement on that video.”
For John Schembari, an education leadership consultant and professional development specialist, visibility through video opened doors across borders. "It amplified my message... I had an opportunity to facilitate some online training to a group of educators in Morocco. And there's no way that I would have had access to that group of educators otherwise." Being on video helped him demonstrate the coaching that he could provide for individual educators.
Using video to prove your expertise allows you to actually become visible, and that visibility builds trust faster than text ever will. When people see your tone, body language, and authenticity, they remember you—and they believe you.
Why You Can’t Opt Out of Video Anymore
BigstockIn this day and age, it's becoming harder for organizations to identify talent with real expertise; therefore, opting out of video means opting out of opportunities.
Laurence Mazella, a technology professional and agile practitioner, puts it bluntly: “Professionals who avoid video are probably not giving them the service they deserve, right? Avoiding video is also curtailing your own growth, and stakeholders expect it. This is something that is a way to build trust and influence with those stakeholders.”
Carla sees the resistance to video visibility often in the corporate world. “ I actually know somebody right now... A very successful retail executive is in the interview process, has gone through six interviews, maybe more to come. She's feeling very frustrated, but she has no online presence. None."
Many of those interviews probably wouldn't have been necessary if she had a strong online presence where recruiters and hiring managers could immediately look at her LinkedIn profile and videos, see her message, share her gravitas, and tell that she knows what she's talking about. They could vet her through the system right then and there, instead of making her go through the traditional, lengthy hiring process.
At Work It DAILY, you often hear us say that every professional is now their own brand—their own business-of-one. Video is what helps people see your brand before they meet you. It lets you control the narrative and shape how others perceive your expertise. When you don’t show up, people fill in the blanks.
Tools That Make Showing Up Easier
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When you hear "video content," you may think it requires heavy production. But the simplest tools can completely change your workflow and visibility.
- John points to the rise of AI in education. Teachers can now use AI to analyze their own classroom videos, see their strengths, and improve privately. They don’t need an evaluator watching them.
- Laurence uses Loom videos to simplify complex ideas and reduce miscommunication.
- Carla takes advantage of live video to build connection. People ask questions in real time, and they can watch the replay later and still learn something.
Don’t wait for the “perfect” setup. Start with what you have. Use AI, Loom, or LinkedIn Live—whatever helps you communicate clearly and consistently.
Overcoming Fear of the Camera
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Fear is the number-one barrier keeping professionals invisible. But as each expert shares, confidence comes from action, not preparation.
Carla’s advice is simple: start small. “Put on something that you absolutely love. Put on clothing, apparel, accessories that bring you immense joy. Go get your phone, hit record, and answer a question that somebody has recently asked you... Then, go back to it hours later. Don't ever look at it right after you record it because you're going to hate it like we all did when we first started doing it.”
John’s tip focuses on mindset. “So, let's say you solved the problem, and you're explaining to your friend how you solved that problem. That will make you sound more natural and confident because the reality is...people see what they hear. And so, if you're speaking naturally, if you're speaking to what you already know as an expert in whatever you are an expert in, that's going to resonate... And video really has the potential of doing that.”
Laurence takes an iterative approach. “Take baby steps, and really it starts with: pick one idea, record yourself, look at it again, refine it, and iterate. It's by practicing that we'll get better. ”
No one gets comfortable by waiting to feel ready. You get comfortable by doing it—again and again. And if you're afraid of making mistakes, just remember that authenticity beats perfection every time. The people you want to reach aren’t looking for flawless professionals. They’re looking for real experts.
From Invisible to In-Demand
Nowadays, there's nothing more valuable in your career than visibility. As J.T. O’Donnell, CEO of Work It DAILY and founder of PRO VOICE, says: "If you want to win, you’ve got to work it daily. But if you want to be seen, heard, and in demand, you have to use your PRO VOICE." When you show up on video, you give others the confidence to trust, hire, and collaborate with you.
Why? Because your video presence is a leadership skill. It’s proof of confidence, clarity, and courage. And the sooner you start, the faster your visibility—and your career—will grow.
Take Your Visibility Further with PRO VOICE
The insights shared here are just a glimpse of what’s happening inside PRO VOICE—Work It DAILY’s leadership platform for building executive visibility and influence online.
If you’re ready to sharpen your communication strategy, build your on-camera presence, and grow your professional brand, PRO VOICE is your next step.
Join today and start showing up where it matters most—on camera, in control, and unmistakably you.
