Today’s Work It Daily Challenge is to write a blog post. The Internet has given us access to so many things over the past few decades. Whether you’re looking for cute cat videos or up-to-date commentary on a recent event, you can find virtually anything you want. The Internet also gives you the power to shape your personal brand into anything you want it to be through social media and other websites. Today, we want you to harness that power and use it to boost your professional brand. Your challenge is to write a blog post using your personal website, a blogging platform, LinkedIn, or something else, and publish it for the world to see. It’s important to establish yourself as a subject matter expert in your field of expertise. For example, if digital marketing is something you feel you’re an authority on, you could write about digital marketing techniques, strategies, and trends. That way, when employers or clients search for you online, which is inevitable, you’ll have something for them to find that directly relates to your personal brand and skill sets. Before you write a blog post, though, here are some tips:
Few people love developing an "elevator pitch" even though they may recognize their need for one and the importance of having a well-crafted one. I volunteer for a group of job seekers who meet every week, and no one enjoys the process of introducing themselves to a roomful of strangers. In fact, I know that some people try to sneak in after they think the introductions will be over, or they skip the meeting altogether rather than struggle through a 30-second self-introduction to a room full of self-appointed critics. Related: How To Perfect Your Elevator Pitch The urban myth about how the elevator pitch first originated is that in the early studio days, a Hollywood screenwriter would catch an unsuspecting studio executive in the elevator. Trapped, with nowhere else to go, the screenwriter had between 30 to 118 seconds to "pitch" his idea to the studio's top decision-maker. Today, you aren’t pitching an idea for a screenplay. For you, the stakes involve your next great break in your career. If you are on the job market, you need to develop a "pitch-perfect elevator pitch." Your pitch must be compelling to the point of making you seem different from everyone else. Additionally, it must be delivered with earnest sincerity and not sound like it has been rehearsed in front of your mirror a thousand times—even though it may have (and should have) been rehearsed in front of you a thousand times or more. My elevator pitch has changed and evolved hundreds of times (literally) in the last three years since I began my odyssey as a career transition and job search coach. As a result, I am particularly sensitive to the challenges that new job seekers experience when trying to craft their pitch. Don't beat up on yourself if you find this particular task daunting. Everyone does. That does not take you off the hook, however. You must come up with a clear, concise, compelling and persuasive elevator pitch or networking introduction if you need to traverse the job search terrain. Here are some suggestions that will help you craft your own unique and compelling pitch.
Facebook, Twitter, and Pinterest may be fun places to hang out, but did you know they’re also great places to grow -- or completely ruin -- a career? It’s true: a whopping 77% of employers use social media to find candidates, while (perhaps more troubling) 20% of them use these platforms to screen out candidates as well. Related: What Your Social Media Says About You To Employers That means that if you’re concerned only with the personal aspects of your social media profile, you may be killing your career without even meaning to. Here’s how.
A lot is being made of building a personal brand lately. And no matter the circle, it really is a good idea to have a clearly defined personal brand. This is especially true if you are in the midst of growing your career, or finding a new position. What isn’t so great is that developing a brand sounds like a very lofty idea that is not easily executed. It sounds hard, but I am here to tell you: It really isn’t all that hard. Related: 5 Ways To Boost Your Professional Profile With Social Media We can get a really solid start in easy six steps. Ready? Let’s go!
My students recently turned in their final job search documents, video interviews, and digital portfolios. Unfortunately, none of the documents stood out, grabbed my attention, or compelled me to read and learn more about each person. None had a 'Wow!' factor, or that something extra that makes a person special and unique. I couldn’t quite put my finger on the problem until I overheard my 14-year-old neighbor tell her dad how awesome she felt while riding her new bike. Her description was, “It gives me swagger!” (Psst! Can’t get hired? Watch this free tutorial.) If you are not familiar with the word "swagger," it is most commonly referred to as a person’s attitude or level of confidence (even arrogance). It's the way a person holds him/herself both inside and out. I consider swagger to be the spark, spirit, and energy that radiates from a person. And it's necessary for your personal brand. So, once again, a teenager has enlightened me. And, as my young neighbor radiates swagger while riding her bike, my students must find their swagger as well. If they don’t, their brand is going to suffer big time - an unacceptable ending to MY semester.