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Informational interviews are an essential part of a successful job search. Not sure what you need to do? Marcy Twete, author of You Know Everybody! A Career Girl's Guide to Building a Network That Works, offers some great tips for nailing your next informational interview.

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You've certainly heard that using a powerful personal brand message will make your executive resume a compelling read—and help you gain traction in your job search. But how do you go about defining and capturing your brand?

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