There are more than 300 million LinkedIn users in over 200 countries. How can you possibly stand out in a crowd that large? The answer lies in your personal brand. Who are you and what do you stand for? What have you achieved throughout your career? By building a stronger LinkedIn brand you can attract more attention from recruiters and open the door to more career possibilities. RELATED: Use LinkedIn to Promote Your Personal Brand Personal branding as a concept was first described by author and management expert Tom Peters who said, “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” The Personal Branding Wiki defines branding as “the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.”
Millions of job seekers who previously worked with recruiters to land great jobs are now finding that those same recruiters are overwhelmed with great candidates. Indeed, recruiters themselves report that they have a superabundance of great candidates and too few jobs to place folks into. RELATED: 6 Things Recruiters Want To See On Your LinkedIn Profile So, how do you get a recruiter’s attention in such a tight market? I’d like to suggest this 7-step method. This is an unusual approach, but it is more likely to get your candidacy noticed - which is, after all, what you’re looking for. In a market as tight as this one, it takes more than a superlative resume to get attention. First, begin with the best possible LinkedIn profile targeted to your audience.
Are you a prime candidate for a mid- to senior-level leadership role? Related: 3 Soft Skills Needed By Every Great Leader Before you apply, make sure you leverage these seven strategies to tailor your resume for maximum impact.
You know that LinkedIn is a critically important job search tool, right? But do you know the specific ways LinkedIn can elevate your search results? Let’s take a look at 15 of them. (Psst! Can’t get hired? Watch this free tutorial.) There are five major job search methodologies, or ways to bring your candidacy to the attention of prospective employers. By supplementing your action steps in each of these areas with specific LinkedIn tactics, you can upgrade the number of interviews and career opportunities you attract.