When you hear the words “cold call,” you probably associate them with the words “cold sweat.” Calling someone you don’t know, or even sending an introductory e-mail, can be terrifying for even the most expert networker. Of course, a cold call or e-mail isn’t ideal, but it can be necessary. Related: Top 10 People You Must Have In Your Network To Find A Job Your goal should always be to explore potential warm connections. When you find that person you’re dying to network with and/or talk to about a potential job, you’ll scour LinkedIn, Facebook, Google, and any other resource you can find to locate someone in your network who may be able to introduce you to your target individual. Unfortunately, though six degrees might work when it comes to Kevin Bacon, it’s not always possible to connect yourself directly with the individuals you want to network with. It’s these times when you’re going to have to take the big leap and do what the sales industry calls “cold calling.” When you only have an e-mail address and/or phone number, and no other connections, it’s up to you to make the best effort possible to catch someone’s attention and get the response you’re hoping for. In the world of technology, though, a cold call isn’t always a cold call. It might be a cold e-mail, a Tweet, or a LinkedIn message. However, there are tactics you can employ in order to ensure your voicemail is returned and to increase the likelihood of your e-mail or social media message receiving a response. Cold calling is all about being concise and clear while immediately establishing to your target that you are someone she will want to get to know. To keep your call or e-mail script simple, follow the formula G.I.R.L.S.
To learn more please go to: https://www.workitdaily.com/privacy
1. The “Move A Body” FriendBrene Brown once said we should all have at least one friend who would, without hesitation, “help you move a body.” Now, let’s hope you never call anyone looking for a shovel. But if you did, ask yourself this: Who would you call? We sometimes forget to include these people in our network because their connection with is intensely personal and not professional. Big mistake!
2. Cheerleaders And Shoulders To Cry OnHopefully, you’ve collected quite a few people who rest in this second layer of your personal network. They’re the kind of friends you’d call if you went through a break-up, needed help moving across town, or wanted someone to look over a cover letter before you apply for a job. They’re the first people you’d call when you need a boost or had a bad day, and the easiest people in your life to show your true feelings to.
3. Cheers To You!This layer consists of people you’d invite to your birthday party at the hot new restaurant, the people you’d call when you’re in the mood for a Wednesday night happy hour, and generally fall more into the “friend” category than the “business connection” category. They’re an important part of your network because their relationship with you is largely personal, but they’re usually willing to act as a reference, connect you to someone they know at a company you might be interested in, and if they’re a social butterfly, even better!
4. Coffee Mates And Lunch DatesWhen you’re thinking about the kinds of people who reside in this layer, you’ll think about former co-workers you continue to keep in touch with, individuals you may have met at a professional luncheon or event, potential employers you’re networking with intentionally, and others you’d consider close to you, but in a professional capacity only.
5. Conjunction ConnectionsAny child of the 1970s or 1980s will remember School House Rock. One of its most famous ditties went like this, “Conjunction junction, what’s your function? Hooking up words and phrases and clauses.” It’s exactly that reason that the fifth layer of your personal network is labeled “Conjunction Connections.” The people in this layer aren’t “hooking up words and phrases and clauses” but they are hooking up people and information and opportunities. They don’t know everybody, but the people they do know, they’re always linking to one another.
6. Stand Still, Look PrettyWe don’t always want to admit it, but we all have these people in our networks. They’re, for lack of a better word, decorative. You’ve done work with them, and they tend to have a good name in their field, but you know and so does everyone else that they’re all talk, little substance. Why is this person valuable to your network? Because she knows everybody! Usually, these “Stand Still, Look Pretty” types are also pretty big gossips, and you don’t want to be on her bad side.
7. What’s Your Name Again?The seventh layer of your personal network is clear. You met someone, you took their business card, and maybe you even added them as a LinkedIn connection or followed them on Twitter. But the truth is, you would struggle to remember their name or their face if casually asked. If you wanted to get in touch with one of these connections, you’d begin your email by reminding her where you met or a little about yourself because you know that, for her, you’re likely a seventh layer connection as well. You’ve hopefully taken the time to both think through and list out a number of your connections in each of the seven layers of your personal network. Which layers are you heavy in and which have fewer connections? None of these results is good or bad. It simply helps you to see the current diversity of your network specifically related to their proximity to you and your ability to immediately connect with them on certain issues and needs.
Watch This FREE Webinar!When we think about networking, we often think about mixers, events, conferences, and coffee meetings. While in-person networking is key to your success, you can also build meaningful relationships to enhance your professional networks by using various social media channels. In this session, Marcy Twete, founder of the Career Girl Network and author of You Know Everybody! A Career Girl’s Guide to Building a Network That Works, will lead you through the process of developing your professional brand online and using it to build the network of your dreams. The workshop will tackle the fine line between the personal and professional on Facebook and LinkedIn, using Twitter to develop friendships and become a thought-leader, and dive into lesser known social media channels specific to the nonprofit sector and other fields. WATCH NOW ► Photo Credit: Shutterstock
It’s All About YOU! The BrandTwist Concept In Your Own CareerJulie knew when she launched her business she couldn’t simply differentiate herself within the field of branding experts – there are just too many. Julie looked not to her own field, but to one far away from hers for inspiration – cooking. Her personal BrandTwist became Julie Cottineau + Rachel Ray. “Rachel Ray makes cooking fun. She stands out against all the other chefs because she’s accessible. She’s not too serious. She’s colorful. She’s fun. She has long hair! And above all, she has a ‘make it work’ mentality. Don’t have shallots? No big deal. Grab an onion!” Julie’s model of Rachel Ray’s brand inspired her to launch her business with a full infusion of fun and a dedication to accessibility. You don’t have to try to emulate Starbucks or Apple or McDonalds. You can get incredible brand inspiration from an individual whose brand truly shines – someone like Rachel Ray.
Finding Your Own “Rachel Ray”Close your eyes and walk yourself through the statements you’d make about the brand you want to cultivate. How are you positioning yourself? What are your key skills and personal attributes? Then, begin to think through a Rolodex full of celebrities, high-level women in business, authors, and so on. Who pops into your head? Who might you want to twist your brand with to make you even more powerful? From there:
- List the brand traits that represent that individual.
- Make a second list next to that one of the ways you might incorporate those traits into your own brand.
- Find commonalities. Even if you’re a lawyer comparing your brand persona with Angelina Jolie, you might be able to find similarities between you to make your brand even more powerful (maybe you both love giving back and volunteering or you have a strange affinity for bad boys). Note these commonalities.