Many of the posts on my website focus on developing your own personal brand. They address questions such as: - What is a personal brand? - Why do I need to develop my personal brand? - How do I create a personal brand? Of course, you don’t really “create” a personal brand. You already have one. Don’t believe me? Google your name followed by your home town. If you have a Facebook page or LinkedIn profile your name probably comes up on the fist page. Perhaps you are listed in the phone book. Maybe you have recently been mentioned in a local news article. All of these things are part of your personal brand. Scary? Get over it. It’s already out there and you can’t do anything about it. What you CAN do is manage your personal brand so what people see about you is what you WANT them to see. Personal branding was popularized by an article by Tom Peters first published in Fast Company Magazine (“A Brand Called You”) over 10 years ago. He starts out the article by writing, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” When I read that 10 years ago I implicitly KNEW he was right but I didn’t understand HOW a person could go about creating their own personal brand. The only brands I knew of were huge corporations with hefty advertising and marketing budgets. What could a lone individual do to create their own personal brand? Then along came the Internet, and social networking, and web 2.0, and Google, and... Blogs, Myspace, Facebook, LinkedIn and many other applications entered the scene and made it virtually impossible for anyone to keep from creating a personal brand, whether they wanted to or not. Here are a few things you can do to manage your personal brand:
By now, you understand finding the perfect job requires more than simply writing a resume and posting it online. In fact, if you are going to take the “apply online” approach, you should spend no more than two hours per week at it. Less than 5% of jobs are ever posted online, so if you are going to find your next job fast you need to spend your time elsewhere. Related: What’s A Personal Brand And Why Do You Need One? The successful and savvy job seeker will develop a compelling personal brand and spend 75% of their time (or more) promoting it. Here are seven key ways to promote your personal brand:
Being a successful job seeker can be a challenging feat these days. When I asked for input on what to write about in this blog, I received the following request from a reader: “I would be interested in hearing about effective uses of time when you are looking for work. How much time should be spent on internet search engines, LinkedIn, attending network marketing meetings, having one-on-one network meetings, time spent with an accountability partner, exercising, prayer/meditation, time spent not working on the job search (I feel guilty doing this), volunteering, or other valuable uses of time. Alternately, what are poor uses of time. As I go through this process, I have been advised to do everything and say 'yes' to everything.” This is a GREAT question, I’m glad it was asked. Let me take a shot at answering it... Going through the job search process is challenging. Because it’s so new to most of us, choosing how to spend our time each day/week/month can be confusing. On top of the confusion there are several pressing issues, such as:
Most illustrious Lord, having now sufficiently seen and considered the proofs of all those who count themselves master and inventors of instruments of war, and finding that their invention and use of the said instruments does not differ in any respect from those in common practice, I am emboldened without prejudice to anyone else to put myself in communication with your Excellency, in order to acquaint you with my secrets, thereafter offering myself at your pleasure effectually to demonstrate at any convenient time all those matters which are in part briefly recorded below, 1. I have plans for bridges, very light and strong and suitable for carrying very easily... 2. When a place is besieged I know how to cut off water from the trenches, and how to construct an infinite number of...scaling ladders and other instruments... 3. If because of the height of the embankment, and the strength of the place of its site, it should be impossible to reduce it by bombardment, I know methods of destroying any citadel or fortress, even if it is built on rock. 4. I have plans for making cannon, very convenient and easy of transport, with which to hurl small stones in the manner almost of hail... 5. And it is should happen that the engagement is at sea, I have plans for construction many engines most suitable for attack or defense, and ships which can resist the fire of all the heaviest cannon, and powder and smoke. 6. Also I have ways of arriving at a certain fixed spot by caverns and secret winding passages made without any noise even though it may be necessary to pass underneath… a river. 7. Also I can make covered cards, safe and unassailable, which will enter the serried ranks of the enemy with artillery, and there is no company of men at arms so great as not to be broken by it. And behind these the infantry will be able to follow quite unharmed and without any opposition. 8. Also, if need shall arise, I can make cannon, mortars and light ordnance, of very beautiful and useful shapes, quite different from those in common use. 9. Where it is not possible to employ cannon, I can supply catapults, mangonels, traps and other engines of wonderful efficacy not in general issue. In short, as the variety of circumstances shall necessitate, I can supply an infinite number of different engines of attack and defense. 10. In time of peace I believe that I can give you as complete satisfaction as anyone else in architecture, in the construction of buildings both public and private, and in conducting water from one place to another. 11. Also I can execute sculpture in marble, bronze, or clay and also painting, in which my work will stand comparison with that of anyone else whoever he may be. 12. Moreover, I would undertake the work of the bronze horse, which shall endure with immortal glory and eternal honor the auspicious memory of the Prince of your father and of the illustrious house of Sforza.What strikes me as most impressive (and perhaps most instructive for job seekers) is the way in which Leonardo highlighted his talents to meet the needs of his potential employer(s). Leonardo most enjoyed painting and sculpting — it’s what he is MOST known for these days (think of the “Mona Lisa” and “The Last Supper.”) However, he doesn’t mention that until number 11 in his list! That’s because he knew Sforza was looking for someone who could provide assistance with his military and building affairs. Did it work? Go to Milan, Italy and you will see that Leo did indeed get the job! What can YOU learn about your job search from Leonardo da Vinci? Photo Credit: Shutterstock
As a job seeker, you have a resume and you send it to every possible job opening you can find. You make sure every recruiter in town has at least one copy on his or her desk. It’s posted in six places on Monster.com and four places on CareerBuilder.com. You hand it out like those guys hocking strip-show fliers on 5th Avenue in New York City. You even sent one to your best friend’s mother, simply because she seems to know everybody! But how effective is your resume, really? Are you getting the results you want from it? Are you getting enough interviews? Do you even KNOW what “good results” would look like? Have no fear, my friends, we are here to take the pain and confusion out of writing an effective resume. Here’s the inside scoop on getting the most out of your resume:
The trees are budding. The flowers are blooming. Allergy season has kicked in. I LOVE this time of year! One of the things I love most about spring is the opportunity to go through my closets and drawers and do some spring cleaning. I find it rewarding and energizing to get rid of the old and make room for the new. If you’ve been unemployed for longer than four months you probably need to do some spring cleaning on your job search.
- NOTE WINS – what did you do this year that you consider to be a “win” for your career? Keep track of these accomplishments and quantify the results as best you can.
- NOTE KEY CUSTOMERS/PARTNERS – who did you work with that might be willing to give you a recommendation?
- THANK THEM – you are already planning on sending out Holiday cards, aren’t you? Why not include a brief note of gratitude for what they have done for you. Be as specific as you can. A hand-written note goes a LONG way these days.
- FIRE your 5 Worst Customers. If you are in sales, run your own company, or have clients you no doubt have some people who suck away your time and energy. They are never happy with what you do for them, and you probably aren’t too happy to work with them either. Well, you don’t have to. You are hereby granted permission to fire your 5 worst customers.
- REPLACE them with 5 new customers who fit your PERFECT CLIENT profile! You will glad you did!