This program is different from most other job search programs because I reject the idea job search is an effective activity or, that it works at all. As you will see during our time together, career and job transition is a process not a search. Whether you are a graduating student or seasoned professional, career and job transition can be compared to planning and orchestrating a political campaign. Politicians who seek to get ‘hired’ for elected office do not conduct a political search; they conduct a strategic campaign. So must you. And once you embrace this new way of thinking, you will 1) have much more control over your future, 2) secure rewarding opportunities quickly at the pay you deserve and 3) genuinely enjoy the process! I have worked with people who have been unexpectedly terminated, downsized, rightsized and capsized. I have worked with those who have bosses from you-know-where, who are stressed out from working in toxic environments and who are toiling every day at jobs that are downright uninspiring. Many clients and audiences I have addressed over the past 20-plus years are still in “what do I want to be when I grow up?” mode. And yet others are hampered by golden handcuffs; cuffed to an unexciting and taxing job. They are unable to seek out new opportunities because they can’t relinquish their current job because of economic and financial considerations and are so exhausted and stressed out at the end of the day, they haven’t the energy to pursue a better position. Finally, I have worked with employees wanting to start their own enterprises as well as entrepreneurs wanting to convert to employees. I know you and the challenges you face. When I graduated from the University of New Hampshire in the mid 1970’s, the unemployment rate was near 8%. It took me months to find a management trainee job that paid just ten cents over minimum wage! However, I accepted the job and worked my way up to an operations manager in just 6 months. Then, at age 26, I quit my job and started my own company and sold it for a handsome profit at age 30. I subsequently went into business in partnership with a French company and proceeded to lose just about everything by the time I was 31 years old. I came close to bankruptcy. I continued to struggle finding my place in the labor market over the next seven years. Then, in 1991, one of my best friends hired me as his marketing director. A year later he fired me. Well, actually, he was conveniently out of town, so he had my secretary inform me I was fired when I returned from my vacation. How many people are fired by their secretaries on orders from one of their best friends? So there I was, 39 years old, broke and broken. I was broke financially. I was broken physically; 15 pounds out of shape. And most critically, I was broken emotionally. I had lost my confidence, my dignity and any hope for the future. I was forced to reinvent myself but had idea how to do it. So I sought out and worked with some of the world’s most reputable coaches, poured through more than 1,000 books and audiotapes and, by the age of 45, found my passions, became an industry leader and well-respected author and national trainer. The point I am making is I have experienced much of what you are currently experiencing. I’ve been there, done that and worn that tee-shirt. But I succeeded as will you. Since 1993, I have interviewed thousands of hiring managers, HR professionals and executive recruiters to determine what they look for and what they want when they are hiring. Armed with this information, I discovered most of what you’ve been taught about the job search makes no sense, is contrary to effective and accepted methods of marketing and is an exercise filled with fear and anxiety; not excitement and anticipation. So I set out to identify a common sense and motivational process that would successfully work for anyone…and found it! Since then, I have assisted tens of thousands of people to clearly identify, pursue and achieve meaningful jobs and career objectives. So I invite you to spend some time with me in this webinar so you too can achieve all you deserve. In fact, I invite you to treat our time together as an enjoyable journey that will do for you what it did for me…give you confidence, self-respect and genuine enthusiasm for creating a better future. Sorry, this event already happened! Please go to our webinar page to review our upcoming FREE webinars. You can also check out our past events in the archive section. | |
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products