Before my resume writing and coaching business, I ran an executive recruiting firm. This is where I learned all my best phone networking and cold calling secrets. I had to make hundreds of phone calls year after year. I learned what worked and what didn’t when “phone networking.” Related: The Jimmy Fallon Effect: 10 Qualities Of Great Networkers Now, I share what I learned with job seekers to help them approach job search related phone calls with ease, professionalism, and excitement. There's a trick to it – but it’s not hard to learn – even for shy and introverted types (like myself).
When you hear the words “cold call,” you probably associate them with the words “cold sweat.” Calling someone you don’t know, or even sending an introductory e-mail, can be terrifying for even the most expert networker. Of course, a cold call or e-mail isn’t ideal, but it can be necessary. Related: Top 10 People You Must Have In Your Network To Find A Job Your goal should always be to explore potential warm connections. When you find that person you’re dying to network with and/or talk to about a potential job, you’ll scour LinkedIn, Facebook, Google, and any other resource you can find to locate someone in your network who may be able to introduce you to your target individual. Unfortunately, though six degrees might work when it comes to Kevin Bacon, it’s not always possible to connect yourself directly with the individuals you want to network with. It’s these times when you’re going to have to take the big leap and do what the sales industry calls “cold calling.” When you only have an e-mail address and/or phone number, and no other connections, it’s up to you to make the best effort possible to catch someone’s attention and get the response you’re hoping for. In the world of technology, though, a cold call isn’t always a cold call. It might be a cold e-mail, a Tweet, or a LinkedIn message. However, there are tactics you can employ in order to ensure your voicemail is returned and to increase the likelihood of your e-mail or social media message receiving a response. Cold calling is all about being concise and clear while immediately establishing to your target that you are someone she will want to get to know. To keep your call or e-mail script simple, follow the formula G.I.R.L.S.
How many times have you replied to a job ad via e-mail by shooting them a copy of your resume and cover letter? Related: 7 Features Of Effective E-Cover Letters I’m going to venture a guess and say at least 20 (but more likely hundreds of times) if you've been searching for any significant length of time.
A cold call cover letter is sent by a job seeker to a company, hoping that they might get a call for an interview (even though they haven’t applied for a job). In order to be effective, a cold call cover letter needs to be short, relevant and thoroughly researched. It should only be targeted to the company you’re writing. The advantage of sending a cold call letter is that the prospective employer might have openings in the future for which he might consider the job seeker who has already submitted his qualifications. Follow these steps to write an effective cold call letter:
Last week, I received an info interview request from a total stranger as a direct message on LinkedIn. And despite my very busy schedule, I decided to take his call. Over the weekend, I asked myself, “Why did I agree?” Let’s take his e-mail apart and put it into four essential elements so you can use them in your own LinkedIn networking communications. Networking with strangers on LinkedIn can give you great results if you're deliberate in the process. First, here’s the e-mail I got over LinkedIn from J.: