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Many job seekers still don't understand how important cover letters are in their job search. Your cover letter has the power to turn your job application from a "maybe" to a "yes." Even the little details, like how you address your cover letter, can impact a hiring manager's decision whether to give you a call or not.

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Not sure of the right way to send your cover letter to employers? There are some critical things you should keep in mind.

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Before getting into what should or shouldn't be on your cover letter, let's just get out of the way that a cover letter is a must. Why? Well, the answer is pretty simple.

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Finding a job isn't a simple task in normal circumstances. Add in an ultra-competitive job market and there's no margin for error.

For job seekers, an underwhelming cover letter is one of the major factors preventing them from moving forward in the job search process, and it's the smallest errors that can get your cover letter thrown out.

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