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You've certainly heard that using a powerful personal brand message will make your executive resume a compelling read—and help you gain traction in your job search. But how do you go about defining and capturing your brand?

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Summarizing who you are, major accomplishments you’ve achieved, and skills & experience you have to offer into one document is no easy task. You may spend hours to perfect the resume to impress employers, but hiring managers and recruiters may only spend a mere few seconds on it. As unbalanced as it may seem between the job seeker and the hiring manager’s/recruiter’s time with the resume, it is nonetheless an important document to perfect. The resume is what will help pave the way to your next career opportunity.

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