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In this article, I'm going to tell you how to make a KILLER first impression when you get asked the question, "What do you do?" I've been teaching you the basics around how to craft this message. But now, we're going to dive a little deeper.

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I want to challenge you to learn the right way to answer the question, "What do you do?" Most people answer with their job title. "I'm an accountant," or "I'm a digital marketer," etc. The problem with that is that's not what they asked you.

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I introduced the idea of a career story to all of you in a previous article and video. I talked about the fact that every single one of us as human beings creates these stories in our head. They go on constant repeat and define and explain who we are as professionals and how we got to where we are today.

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