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It's important to keep in mind that the process of developing the marketing plan is just as important as the plan itself. The time spent analyzing, strategizing, collaborating, to building consensus is a valuable part of the process. Most marketing plans can be completed within 8-12 weeks depending upon the complexity of the plan, goals, budget, and staff. To kick off your marketing plan development, start with these six key steps.

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Motivating your team can be a challenge, especially during the summer when no one wants to be stuck in the office and everyone is daydreaming about the beach. When your employees aren't "in it to win it," your brand will suffer. That's why, as a leader, it's important to make motivating your team a priority.

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Whether you're managing a team or leading a country, making a transition into a leadership role can be a bit of a challenge. If you want to start off on the right foot, there are a few things you should keep in mind.

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In line with changes in the workplace, today's managers require different characteristics and qualities to succeed compared to the managers of yesteryear.

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