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If there is one thing I've learned from my years of helping brands tell their story it's that successful businesses struggle to survive if they don't have a strong branding strategy. Building a strong branding strategy takes time, resources, and commitment. Many executives can get stuck completing the branding strategy. This article will answer the question of what branding is and how it can help your business.

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Today, I want to talk to you about the two most important things you should self-assess and consider when answering the question "What do you do?"

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In this article, I'm going to tell you how to make a KILLER first impression when you get asked the question, "What do you do?" I've been teaching you the basics around how to craft this message. But now, we're going to dive a little deeper.

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