Struggling to come up with employer branding content?
Don't sweat it! No matter what business you're in, there are certain employer brand content ideas that are universal.
<p>When job seekers pursue an opportunity at your company, it's not just about the job, it's the entire employee experience. It's the job, company culture, company mission, and the people that work for the company.</p><p>These are the things that you should focus on as you brand your company to attract the right type of talent.</p>
Focus On The People<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjc3NTc4OS9vcmlnaW4uZ2lmIiwiZXhwaXJlc19hdCI6MTY0MjcwNzgyNH0.fmv3zEk3HzYqEsVA3BAathzMyTc7i4hsfkLp6a6KmWo/img.gif?width=980" id="731f9" class="rm-shortcode" data-rm-shortcode-id="6fbf063ae20604dff68153f8810b9b09" data-rm-shortcode-name="rebelmouse-image" />
Focus On The Mission<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjc3NTgyMC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyODkxMDMxNn0.A9w779LTmI-es6qs1_hOdExcfri8kWLXZBYo5AH2w9I/img.jpg?width=980" id="1692e" class="rm-shortcode" data-rm-shortcode-id="e4a81d8d2a19aadcd2299aa553ce271e" data-rm-shortcode-name="rebelmouse-image" alt="Employees gather to discuss goals at a company meeting." /><p>Whether your company is the leader in financial software or a sporting goods manufacturer, be sure to clearly communicate what it is you do. Talk about what makes your company unique and what sets it apart from your competition.</p><p>In talking about your mission, this is also a good opportunity to point out any awards and recognition that the business has received. These awards are part of the company story and these third-party awards are one way to show that your business is as good as you say it is.</p><p>In addition, employer branding is also a great opportunity to target your audience.</p><p>If your company needs to hire multiple data analysts, you can push out content about your data analytics department and some of the significant projects done by that department. </p>
Focus On The Culture<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjc3NTgwNi9vcmlnaW4uZ2lmIiwiZXhwaXJlc19hdCI6MTYwOTI2OTkxNH0.xOMaw3n9PgqWOvhZn3_qjS74U5Btqh1zr6i49YtECOk/img.gif?width=980" id="d4c53" class="rm-shortcode" data-rm-shortcode-id="ec689640e3fb02d828242acacca5bafd" data-rm-shortcode-name="rebelmouse-image" />
Where Do I Tell My Company's Story?<a href="https://workitdaily.lpages.co/how-to-grow-employer-brand/" ><img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjc3NzgwMC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYxMzY3Mjc4M30.-oDAW8j74hycNEam3F96K0uNXH-1WePT0CmaXesHdkM/img.png?width=980" id="5645c" class="rm-shortcode" data-rm-shortcode-id="d6b9004c9f83325c7fba603eab58a1be" data-rm-shortcode-name="rebelmouse-image" alt="Build your employer brand with Work It Daily's Champion Badge Program" /></a><p>The company website, particularly the careers page, is where most businesses focus their employer branding efforts, but social media, blogs, and job review websites also play a huge role. </p><p>It's important to post a piece of content at least once a day Monday through Friday on all the company's relevant social media platforms, including Facebook, LinkedIn, Twitter, and Instagram, to name a few.</p><p><a href="https://www.workitdaily.com/hubspot-company-culture" target="_self">HubSpot</a> is a great example of a company that uses <a href="https://blog.hubspot.com/" target="_blank">a blog</a> to give insight about what it's like to work there and effectively communicate what the company does.</p><p><strong>Keep in mind that job seekers won't stop their research at your company website and social media accounts. They're typing the company name into search engines, trying to learn as much as possible</strong>. So, your company should be exploring multiple ways to get your employer brand out there by getting good press or being featured by a third-party, like <a href="https://www.workitdaily.com/employer-wid-champion-program-highlight" target="_self">Work It Daily.</a></p><p>This helps to strengthen the company's reputation and can come in handy if the company ever finds itself in a situation where it <a href="https://www.workitdaily.com/how-companies-handle-bad-publicity" target="_self">gets bad publicity. </a></p><p>Let Work It Daily help your company boost its <a href="https://www.workitdaily.com/employer-wid-champion-program-highlight" target="_self">employer brand</a>!</p>
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