Boss Won't Embrace Social Media

Dear Experts, My boss is extremely old school when it comes to technology. He is just getting used to email so he doesn't even want to think about social media. He runs a successful business but I can imagine our accomplishments would increase if we embraced social media for our marketing efforts. I've brought up Twitter, Facebook, and LinkedIn with him before and he just doesn't understand how it could help our company make money. I told him it's not necessarily about the money but rather the presence and credibility. Any suggestions to help convince him? Here is how our CAREEREALISM-Approved Experts answered this question on Twitter:Q#447 Find case studies 4 biz like yours where SM drove money, if u have website, test tweets 2 drive traffic. (@juliaerickson) Q#447 It IS about the money (to him). If you want to sell SM, you have to show how it influences money. (@beneubanks) Q#447 Find some social media savvy clients to deliver the message. He'll see the value then. (@EmilyBennington) Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.