Dear Experts, My husband worked at a Walmart for 4 years while he went to school for Accounting. He was 34 when he graduated and is now 38. He has had one job, at a very small firm which he still holds. His resume has his current job and the job immediately before that, which was Walmart. We think that might be part of the problem with him not being able to get another job. Is there some way he can redesign his resume to de-emphasize Walmart? Here’s a video recap of how our experts answered this question: Here is how our CAREEREALISM-Approved Experts answered this question on Twitter: Q#486 I would try to bring in some info on what he was doing between 20 and 30. (@gradversity) Q#486 Absolutely NOT. Any job you have creates experience and transferable skills! Walmart is all about customer service. (@DeborahShane) Q#486 Move focus toward value brought to the position & away from position/employer. Convey your value, not list job duties. (@DawnBugni) Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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