A few weeks ago I interviewed a designer named Hal Thomas who got a job using Twitter. I had MANY questions about the use of Twitter in the job search we simply didn't have time to answer. So I'm going to answer them here.
Question: If you're just getting started on Twitter, what's the best way to find people that will target the people you're looking for to build your relationships? There are essentially two ways to find people; either through their profile or through their tweets. You can search for different key-terms that may appear on someone's profile by using a tool called Twellow. For example, you may be looking for a marketing director for Hasboro. So you can search for “Hasboro" and find anyone who uses it in their profile. Then you can filter by job title, director, executive, etc. This is a great strategy for adding key contacts to your Twitter list. Sometimes, people tweet about topics that might not appear on their profile. For example, someone might work at Hasboro, but not declare this fact in their bio. However, it is likely they'll tweet about their job every once in a while. In this case, you would use a tool called Twitter Search. I've given a brief video tutorial on how to use this tool on YouTube. You can watch it here. Question: Are you turned off by people who tweet every 10 minutes about mundane stuff, like what they had for breakfast? Twitter can get mundane, but if that breakfast you had was AMAZING, why not share the experience. The whole point of Twitter is to get personal and form relationships. Be learning about what you experience in your life, your values are revealed and people feel like they get to know you. One of the comments Sloan Kelly made, she was the one who hired Hal via Twitter, was she felt she already knew him before he even walked in the door. Question: So, what are your suggestions for what you should post on Twitter? When you are first getting started, it's easiest to retweet what other people have to say. Once you get a sense of what others are saying, it will become easy to find material of your own. I suggest you start off with these:
- A quote you heard or read from someone famous recently.
- An open ended question about a topic you've been thinking about.
- An experience you had that was noteworthy or somehow related to your future job.
- Something that made you happy.
- Something that made you sad.