Is Your Spam Filter Blocking Your Job Search?

Have you been checking your spam filter? Many of us don’t. We take for granted that the filter’s working correctly—protecting you from unwanted e-mail and leaving your Inbox filled with messages that you want to see. We all know that sometimes your spam filter mistakes spam for legitimate e-mails and allows them into your Inbox. But do you also know that sometimes your spam filter mistakes legitimate e-mails for spam, and filters them out of your Inbox? This can hurt your job search efforts. To determine what’s spam and what’s legitimate, spam filters analyze all parts of the e-mail. They check the e-mail against many different criteria. They also consider, for example, whether the e-mail seems like a “bulk message,” and whether it contains links and graphics. Unfortunately, your legitimate e-mails sending out your resume can easily get caught in these filters. And legitimate e-mails from prospective employers, recruiters, job boards, and others can also be trapped. So while you’re wondering why you’ve received no responses—even automated ones from resumes you’ve submitted through an employer’s online job bank—those responses might be languishing in your spam filter. At least for 30 days, after which they might be automatically deleted without you ever knowing they were there. Or perhaps your e-mail is the one languishing in the employer’s e-mail filter. Once you start your job search, make a point of checking through your spam folder at least once a day, and consider white-listing (or adding to your address book) job search messages that are inadvertently caught by your hardworking spam filter. You can get a sense of how spam filters by visiting The Apache SpamAssassin Project. Photo Credit: Shutterstock

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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