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I have seen business roles defined in ways that confuse many individuals because of the close connections to other positions. These may be the same roles that you have questioned during your professional career.
Join me in this series of articles where I'll take you through what differentiates some of the current business roles, along with a vivid example to demonstrate. Let's get started.
What Is The Difference Between Digital Transformation & Change Management?Transformation Digital - Free image on Pixabaypixabay.com
Let's first define digital transformation. I like the definition that Salesforce uses: "The process of using digital technologies to create new – or modify existing – business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation."
So, what's change management? You'll receive different replies depending on who you ask. For example, project managers view change management as the process of obtaining approvals for project scope, schedules, or budget changes. IT professionals look at change management as the process for approving, testing, and installing new hardware or software. Prosci, the global leader in change management solutions, views change management from an organizational and people perspective. Their definition of change management is "applying a structured process and set of tools for leading the people side of change to achieve a desired outcome." For purposes of this discussion, we will focus on the organizational perspective.
The Most Magical Place On Earth And Digital TransformationDisney Castle, SingaporePhoto by Jorge Martínez, instagram @jmartinezz9 on Unsplash
Now that we've defined digital transformation and change management, let's start with a great example of a company that successfully implemented a digital transformation. But first, let me challenge you to guess who the company is. I'll give you a hint: their motto is "The Most Magical Place on Earth." You guessed it. The company is Disney World.
The Disney MagicBand, introduced in 2013, was part of a robust technology revamp to the guest experience, allowing guests to manage their reservations, make payments, and access their hotel room. Continuing on their transformation journey for guests, Disney announced in March 2021 the MagicMobile service, which operates like the MagicBand but on a mobile device. Disney indeed has reimagined their business in the digital age to meet its customers' changing needs.
As George Westerman, MIT Center for Digital Business, says, "When digital transformation is done right, it's like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar."
Microsoft's Reinvention Through Organizational Change
Now, let's look at Microsoft's change management relative to the organizational structure. When CEO Satya Nadella came onboard in 2014, he announced that its ability to change its culture would be a leading indicator of its future success. This type of message coming down from the CEO is both powerful and essential to successful organizational transformations.
As he shared his new mission, one of the key changes he wanted to champion was to create a more collaborative and imaginative environment. He would do this by first removing the barriers created by a siloed approach. And thanks to Satya's leadership, Microsoft has been successful in its organizational changes, as shown in its stock prices and employee morale. Continue to watch Microsoft as they change and adapt to the markets they serve.
Sarah Clayton, Senior Partner at Korn Ferry, shares, "Few things are more important during a change event than communication from leaders who can paint a clear and confidence-inspiring vision of the future."
Change Management Interlinked With Digital TransformationChange neon light signagePhoto by Ross Findon on Unsplash
As you can see, organizational change management is vital for the successful implementation of digital transformation initiatives. While each term has its unique definition, the very nature of digital transformation necessitates change management protocols. Think about the Disney World example. When they executed their digital transformation to MagicBands and MagicMobile, they prepared their organization for the change, crafted their vision and plan, implemented the changes, and embedded the changes with their processes and, most importantly, their culture. They continue to review progress and analyze results to ensure they are providing guests with the ultimate customer experience.
Digital transformation will continue to be an essential strategy for companies and their C-suite teams, especially if they want to remain competitive in this rapidly changing environment. Take a look around and watch the companies that embrace change management. These companies view change management as an essential tool that ensures a successful digital transformation.
P.S. If you liked this article, check out the previous article in the series that explains the difference between strategies and operations.
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Four million people. Four million people quit their jobs in August of 2021. The Great Resignation is real and it is at a tipping point.
But here's the problem: of those four million people (and plenty others), I can tell you that—sadly—millions of them are going to end up back in the hourly jobs or the type of work that they hate.
Before Quitting Your Job, Find Your Purpose To Unlock Your Career Potential!
The reason why millions of people will end up back in a job they hate is because of one simple thing: if you don't understand how to break down who you are as a professional, what kind of work you prefer to do, what kind of companies you're attracted to, and how to connect the dots around that, you will not find more satisfying work. You will not find your purpose.
Eventually, bills are going to pile up. People are going to be stuck returning to jobs that will make them more miserable than the jobs they quit. Unless you do something about it. Unless you manage to find your purpose and finally unlock your career potential.
Want To Learn How To Unlock Your Career Potential?
Attend my FREE 1.5 hour training "Unlocking Your Career Potential So You Can (Finally!) Find A Job You Like" where I'll show you my four hottest techniques that I've perfected over 20 years as a career coach to help people unlock their career potential.
Here's what you'll learn:
- What kind of work you should be looking for based on your lifestyle and needs
- How to identify the kinds of companies you would be happiest working at
- Which of your skills you should focus on leveraging in a job so that you feel happier at work each day
- How your personality impacts what type of work you should be looking for
So, if you're one of those people who has been a part of the Great Resignation, and you're saying, "I don't know what to do next, but I know I don't want to do what I was doing," come join me. Let me show you what you need to do to find work that actually makes you happy.
This training is going to blow your mind. I'm going to show you things about yourself you never understood as a professional, and you're going to wonder, "Why didn't they teach us this in school? But the good news is, I'm teaching you now.
Interested? Sign up for my FREE training today!
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Thanksgiving is just around the corner and I am reminded how grateful I am, not only for the people around me but that I have the opportunity to run my own business. One of the benefits of running a small business is that it gives me the ability to donate to causes that matter to me, and find ways to help build community, and show others the benefits of charitable giving.
Good KarmaPhoto by Brooke Cagle on Unsplash
Giving back. It's just a good thing to do. Seems simple enough, maybe too simple, but if your business is in a place where it can give back in a meaningful way, I highly suggest it. A study from the Cleveland Clinic on giving found some surprising health benefits that include lower blood pressure, less depression, lower stress, increased self-esteem, and overall greater happiness. Who wouldn't want all of that?
Great ExpectationsPhoto by Joel Muniz on Unsplash
Millennials make up the largest generation in the labor force and will grow to 73 million strong in the US by 2025. With that clout comes expectations and buying power, but we will get to that in a moment. If you want to attract (and keep) top talent, they need to feel that they are working for more than just a business. They want to know they are making a positive social impact. According to a recent study, six out of ten millennials say that a "sense of purpose is part of the reason they chose to work for their current employer." Employees respect companies that are trying to bring positive changes. It makes employees feel good and increases their emotional attachment to their employer. So, if you want to hire better talent that is happier, more productive, and stays with the company longer—you might need a giving strategy.
Bad Reputation?Photo by Blake Wisz on Unsplash
Before you make a purchase, do you read the reviews? I know I do. So, having a good reputation in business works the same way. People want to do business with "good" companies. Your brand is only as good as people perceive it to be. Charitable giving is an easy way to let the world know what you care about and that you are willing to put skin in the game to make a change for the better. A 2018 study found 88% of Americans say they would buy products from a company leading with purpose. Add that to the fact that millennials now have disposable income and massive buying power. People, especially millennials, care about what they support with their money. Brand loyalty is harder to come by these days but, it can be won through impactful purchasing when you build a relationship with your customers. Champion a cause that people care about and there is a pretty good chance your giving efforts can generate both revenue and goodwill.
Tax DeductionsPhoto by Jon Tyson on Unsplash
This one is pretty straightforward. As a small business owner, I hear a collective "Yes please!" when it comes to tax deductions. Typically an LLC can deduct up to 50% of adjusted gross income, but be sure to consult your tax professional regarding your specific situation and the organization you choose to donate to.
Give StrategicallyPhoto by Nathan Lemon on Unsplash
Most businesses get requests for donations to various charities pretty regularly. This kind of piecemeal giving is fine, but will probably never be more than one-directional. To truly maximize your efforts, you need to be strategic in how you give.
Finding a cause that will align with your company values or goals is a great place to start. Cisco is a good example of strategic giving on a large scale. Cisco created a free educational program to train high school students to be computer network administrators. This did two things: it gave job opportunities to high school graduates and helped the company alleviate a potential growth constraint.
For small businesses, and smaller budgets, it might require a bit more work to find strategic charitable alignment but it is worth taking the time to do. And the beauty of aligning your giving with your brand is that you can decide to do whatever you want—start your own foundation, simply give to a nonprofit, or even volunteer your time. The possibilities are practically endless.
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When you hate your job, there's usually one main reason why. I've been a career coach for 20 years and I can tell you that every time I work with someone, the reason is the same.
You all might think you have different reasons, but there is one singular reason why you hate your job. And that's because it is not leveraging your workplace persona.
What's Your Workplace Persona?
Your workplace persona is the way that you like to contribute. It's how you do tasks. It tells you what type of work makes you feel satisfied. When we feel satisfied with work, we feel like we're creating value the way we want to create value. When you hate a job, it is because the work that you're doing does not feel effective, does not feel valuable. It feels like it's wasting your talents.
If you currently feel like this about your job, that's okay. This is something school never taught us. They told us to just get a job and climb the ladder, and you'll eventually figure it out—which was a bunch of B.S. I have worked with over a hundred thousand people on a tool called the "Career Decoder." That's right. Over a hundred thousand people have taken our free 20-question quiz since 2015.
This Career Decoder Quiz tells you what your preferred workplace personas are. There are eight workplace personas. After you take the quiz, you'll see what percentage of each persona you are. Your top personas will tell you how you like to create value and which jobs/careers would be the best fit for you. A huge lightbulb will go off because you're going to finally understand the type of work you would like to do and why you might like one job, but your best friend, sister, or significant other would hate it.
We're all different human beings. We all create value in different ways. But they never taught us this in school, and I think they didn't teach us because it's too powerful. Once you understand this about yourself, you never have to go back. You can then really dial in and develop a plan to find a job and build a career that makes you feel satisfied.
Take My Career Decoder Quiz To Find Out Your Workplace Persona!
We have a crisis of purpose going on right now in this pandemic. Millions of people are leaving their jobs because they are sick and tired of doing work that doesn't play to their workplace personas. This is at the heart of the "Great Resignation." So, if you want to learn about the eight workplace personas, if you want to find out how you like to create value, take my FREE Career Decoder Quiz today!
It's going to blow your mind when you start to understand this stuff about yourself. A two-minute quiz is going to change your life. I guarantee it.
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