The Social Media WHY: A Busy Professional’s Practical Guide to Using Social Media

About The Book

The Social Media WHY: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter , YouTube, Pinterest, Google+ and Blogs for Business The Internet and social media have created a new group of Haves and Have-Nots in business. The Haves enjoy a competitive advantage, access to nearly unlimited information, and are pushing the Have-Nots out of leadership roles (and sometimes jobs) in organizations. In The Social Media WHY: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter , YouTube, Pinterest, Google+ and Blogs for Business, marketing strategist and speaker Crystal Washington dispels the myths surrounding using social media for business and concisely demonstrates the very practical ways that innovative professionals are using social media to become more efficient, effective and connected. The goal of The Social Media WHY is to teach you in 116 pages what you need to know to immediately begin using social media attract opportunities, land jobs, increase sales and build solid business relationships.

About The Author

Companies in the USA, Africa, and Europe book Crystal Washington when they want their teams to take action online, including Hired companies including Google, Microsoft, and GE. Crystal is known for her ability to take complex Web and social media topics and make them easy to understand and accessible for everyday people and small business owners. As the owner of CWM Enterprises and co-founder of Socialtunities, a social media instructional brand aimed at training everyone from Gen Y’s to Baby Boomers in strategically using social media, Crystal educates consumers on the practical applications of social media networks like Facebook, Twitter, LinkedIn and YouTube. Crystal hosts a weekly technology segment on Houston’s Fox television affiliate and has appeared in Black Enterprise Magazine, Essence, and CareerBuilder.com. She has been interviewed by ABC, NBC, FOX, CBS, and numerous radio stations and magazines around the globe as a social media expert. Crystal is the author of the new book, The Social Media Why: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and Blogs for Business.

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