Man shakes hands with his manager during a performance review

The performance review. It's one of those mile markers of the work year—like open enrollment or Girl Scout Cookie time. Anticipation of an upcoming evaluation can be stress-inducing. It can be difficult to sit there as your work record is picked apart. And, especially in this economy, any shortcoming is a potential strike against you if downsizing should come around.

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Concerned co-workers gather to discuss mistakes being made in the company's employer branding strategies.

Employer branding is essential for companies looking to attract and retain top talent.

But, like anything in life, employer branding has to be done well in order for it to be effective! There are certain mistakes that could make your employer branding efforts ineffective. Here are four of them:

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