Your resume is an amazingly important document. It not only speaks to your past accomplishments, but it also acts as a predictor of your future capabilities. However, your resume can't successfully complete this task if it isn't packed with quality information. This includes an outstanding personal branding statement.
Even at work, you have a personal brand. What are people saying about you when you're not in the room? Are you giving off the right vibe to your colleagues and conveying the brand you want to at work?
Developing your personal brand is essential for the advancement of your career. It is what makes you special, and how you'll become more valuable to an organization.
Creating Your Personal Brand Statement...A great way is to develop your brand, then write a resume incorporating a quality personal branding statement that solidly defines your role as an expert IT professional.
What's A Personal Brand?A personal brand is not unlike a brand used by a company to associate a product with a business. For instance, in order help customers remember the McDonald’s company name, owners developed Ronald McDonald, who represented a fun way for people to identify the company, its name, and its food. Many professionals have searched for similar ways to make their names synonymous with a specific field or job position, which they’ve been able to accomplish by creating a personal brand. As an IT professional, a personal brand can ensure that others quickly associate your name with your specific role in the world of information technology—so when a person says, “I’m looking for a quality programmer, developer, and so on,” someone can immediately say, “I know the perfect person: [insert your name here]!”
Branding Yourself In Your IT ResumeThere are a number of ways to brand yourself as a specialized IT professional. One of the easiest is by using the Internet. By setting up professional profiles that incorporate your title and resume/bio via sites such as LinkedIn and Google Plus you can effectively associate your name with your field. But if you’re actively applying for jobs, another way to brand yourself is by creating a branding statement. This statement is used to define a product similarly to a company’s use of branding to define its products. The only difference is that the product is you. Here are a couple of great examples of branding statements you might use as an IT professional:
- APPLICATIONS DEVELOPER with 10 years of success developing, testing, implementing, and enhancing numerous applications to meet and exceed diverse business objectives.
- NETWORK ADMINISTRATOR with eight years of experience managing hardware and software, providing expert troubleshooting and problem resolution, and utilizing a diverse technical skill set to successfully manage shifting business priorities.