You've certainly heard that using a powerful personal brand message will make your executive resume a compelling read—and help you gain traction in your job search. But how do you go about defining and capturing your brand?
Prospective employers love to ask you behavioral interview questions (also called situational interview questions). These kinds of questions dig a little deeper into what makes you tick. The answers to behavioral interview questions reveal how you have handled real-world situations in the past, which predict how you will probably behave in similar situations in the future. More importantly, they show an employer how you approach and solve problems—which is a valuable thing to know about a potential employee.