There’s a sneaky little secret that will help you market yourself to anyone. And I bet you haven’t heard of it before... Have you ever worked on a team with someone who wasn’t very motivated? Most of us have worked with someone like this. Don’t you just wish you could take that person and MAKE them do the work they need to do? Don’t you just wish they could feel the same motivation you feel to get the project done? If you’re leading a sales team, can you make them believe in the product you’re selling? If you have a teenager, can you make them happy about the family road trip you’re about to take? Well, unfortunately, you can’t. “You can’t put emotions into people,” said Lidia Arshavsky, a presentation coach at Own The Room, a communication skills training company. However, there’s good news - you CAN draw emotions out of people. And the best way to do this is by feeling the emotion first. For example, if you believe the product you’re selling is the best product on the market, your sales team is going to believe it to - that emotion is going to spread, it’s going to be infectious. Unfortunately, there’s a dark side to this truth, according to Arshavsky. “What happens when you go to a job interview and you don’t feel completely confident that this is the right match for you, that you can do this job?” she said. “How is that interviewer going to feel? They’re not going to feel confident either.” In this situation, what can you do? You need to tap into the things you DO feel confident about - your ability to learn, your eagerness to join the company, your enthusiasm for the work. You need to access those things and let them radiate. “Emotions are contagious,” said Arshavsky, “let that emotion fill the room.” The next time you want someone to feel an emotion, take a step back and let yourself feel that emotion first. If you want to market yourself to an employer or market your product to your customer, you must tap into these emotions.
A CV is your chance to sell yourself to a potential employer and it has to be well written. Don’t waffle, don’t underplay your skills and definitely don’t lie... just be honest, be YOU. All though it may seem difficult these tips will help you sell yourself to a potential employer with your CV.
How To Sell Yourself To A Potential Employer With Your CVAfter all, in a job interview they will soon work out the real you.
Set The SceneWhether you call it a personal statement or simply label it ‘core skills and experience’, every CV should start with a strong opener. This can either be a short personal statement or, if you have a lot of relevant experience to talk about, detailed bullet points. This is your opportunity to convince a recruiter that the rest of your CV is worth reading. It should consist of just 50 very hard-working words that will sell, at a glance, you and your skills to a time-pressed employer...
Choose Your Words CarefullyHere's one crucial piece of advice to get your pitch right: do away with meaningless, clichéd statements. Everybody on the planet claims to have excellent communication skills and the ability to work in a team! Still feeling an overwhelming impulse to list timekeeping and organisational expertise? Consider this:
"I am a committed and hard working individual who enjoys a challenge. In addition to strong communication skills, I am able to work effectively in a team. I can also demonstrate advanced problem-solving skills and thrive under pressure. My drive and ambition ensure I am a valuable addition to any company."Out of the 200 or so CVs stacked up on the desk, what evidence is there this particular candidate is worth investigating further? Remember, no recruiter is going to take your word for it. If the above is genuine it will have been formed off the back of real experience, and THAT'S the part employers want to know about. Try this instead:
"As an ambitious and hard-working individual, I am often recognized for my commitment and ability by highly respected companies. I handle multiple tasks on a daily basis competently, working well under the pressure. Frequent acknowledgment of my contribution from senior management illustrates my potential value to your company. I would welcome the opportunity to discuss my suitability in more detail."Not only is this candidate ambitious and hardworking, he has worked at some impressive companies, proving his worth and dedication. If senior management has taken notice, this individual must be a high achiever who can juggle multiple projects under stressful conditions. It's a convincing pitch. The candidate has got around the clichés by linking them to real-life examples.
Other Tips To Bear in Mind
- Don't start every sentence with "I." This is admittedly difficult when you're writing a paragraph all about yourself, but think carefully about how you might restructure your sentences to avoid it.
- Write your CV aimed directly at the person reading it. Whether you write "your company" or the company name, address the employer directly. Your words will instantly become more personal and relevant.
- Don't think it, know it. Don't water down your words by stating you THINK you're a good candidate – tell them you are.
- Edit ruthlessly. Force yourself to cut out as many unnecessary words as possible; the finished statement will have a greater impact.
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