Cover letters, like resumes, must be tailored specifically for each position. At times, they can feel more time-consuming than the resume and application, but there are some general guidelines you can use to ensure this document is going to stand out among the competition. Related: How To Convey Value In A Cover Letter The overall theme is to make your documents employer-oriented. If it doesn’t relate to the open position or the company’s needs, do not include it in your documents. Also avoid using the personal pronoun “I” too often. It can be a struggle, but it will improve your writing and make your statements stronger. Here are more important cover letter guidelines to review before you write your next one: