Cover letters, like resumes, must be tailored specifically for each position. At times, they can feel more time-consuming than the resume and application, but there are some general guidelines you can use to ensure this document is going to stand out among the competition. Related: How To Convey Value In A Cover Letter The overall theme is to make your documents employer-oriented. If it doesn’t relate to the open position or the company’s needs, do not include it in your documents. Also avoid using the personal pronoun “I” too often. It can be a struggle, but it will improve your writing and make your statements stronger. Here are more important cover letter guidelines to review before you write your next one:
Get A NameUse the company’s website or directory to get the name of the Hiring Manager. Try to not address it to “Dear Sir or Madam” or other generic parties. Getting a specific name will ensure your documents get to the right person.
Start StrongBegin the first paragraph with a value-packed statement saying what you offer and how it ties into the company vacancy.
As a Sales Manager with a proven record of exceeding goals and streamlining processes, I am interested in your position for Sales Director.Always emphasize the job title so it can catch the eye of a Hiring Manager, especially if they are skimming the documents quickly. Reference your enclosed resume in the first paragraph, so the reader can move on to that document if they choose. (Not all cover letters are read, but it’s much better to send one than not send one!) Don’t state the obvious such as your name (you should have a contact information header that mimics your resume) or phrases such as, “I am writing to apply for…” It is a letter, so it is understood you are writing. Save space for more valuable text.