“Focus,” said the master, “and the world will be yours...” Related: Important Cover Letter Guidelines You Can’t Afford To Ignore In today’s fast-paced working environment, focus has become a four-letter word. In a world where “multitask,” “app,” and 140 character tweets are creating a sensation nation that lives on caffeine, energy drinks, and coconut water, most HR professionals and employers destroyed their ability to focus years ago.
How To Write A Hot Cover Letter“I can always be interrupted,” and “I regularly juggle 15 projects with no problem,” are the new words of wisdom. There isn’t any time to think and meditate deeply, and there probably isn’t time to read your cover letter. All marketing begins with audience and unless you are applying to be a yoga instructor, the likelihood is that your audience isn’t patient.
Would Your Cover Letter Retweet?In this new ADD world, your cover letter must be able to get someone’s attention in tweet-like speed. The letter’s first few sentences needs to grab your reader. This is done predictably well using three different strategies:
- Combining unexpected metaphors (used above)
- Conveying an amazing new or original idea
Bullet Points Are Better Than ButterOnce you have the reader’s attention, follow with a few filler sentences and then move on to bullet points succinctly describing why they should hire you, what you have done and what you want to do in the future. These might read something like:
- Team player, basketball, baseball, and especially soccer.
- Quick, agile thinker always willing to take on new tasks.
- Increased monthly ROI in my division by 20%.
- Developed 5 best-selling iPad apps over the last year.
- Looking to learn server-side maintenance while also bringing valuable new products to your company.