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I’m often asked how to tell if a cover letter is good. My answer is simple: Did you get them at “hello,” or did you bore them to tears? Watch this two-minute video where I explain why telling a story as the opening to your cover letter will draw the reader in. It’s the best way to “hook” the hiring manager into checking out your credentials. You are 10X more likely to get considered for the job if you pass my cover letter effectiveness test!


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School teaches you everything except how to get the job. You must invest time in learning the right way to job search. I just finished four new training videos for you - they're all about executing an easier job search in this economy. My videos are completely free and I'm confident you're going to find them useful. The link to access the first one is below. WATCH VIDEO NOW ► Photo Credit: Shutterstock
Learn how to land a career you love

A well-defined brand architecture strategy helps organizations grow, transform, attract customers, and build perceptions. In this post, we'll look at the different types and benefits of a brand architecture strategy, as well as a step-by-step guide so you can create a successful framework for your organization.

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The term "career management" is a bit abstract for some people. It sounds like this fluffy, indefinable concept that doesn't really mean a whole lot. In reality, career management is a very significant and specific process that, when done properly, helps to ensure long-term career success.

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