I’m often asked how to tell if a cover letter is good. My answer is simple: Did you get them at “hello,” or did you bore them to tears? Watch this two-minute video where I explain why telling a story as the opening to your cover letter will draw the reader in. It’s the best way to “hook” the hiring manager into checking out your credentials. You are 10X more likely to get considered for the job if you pass my cover letter effectiveness test!
