You don’t need to be a rocket scientist to recognize that job seekers face obstacles today that they never imagined in the past. A lot has changed in the last few years, and you’ll need to adjust if you want to succeed. Competition is intense and more and more companies are turning to temporary, or contingent, workers in place of full-time employees. Since the pace of change is unlikely to slow, if you want to be successful, it’s up to you to keep up. Related: How To Build An Effective ‘Marketing Yourself’ Plan Make sure you are prepared to compete successfully. Find out how to market yourself in today's economy:

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Name: Miriam Salpeter Twitter: @Keppie_Careers Personal Website/Blog: Bio: Miriam Salpeter, MA, is owner of Keppie Careers and author of Social Networking for Career Success. She teaches job seekers and entrepreneurs how to leverage social media, writes resumes, creates websites (social resumes) and helps clients succeed with their goals. Miriam is known in the industry for her highly regarded blog ( and she is an expert source for CNN, The Wall Street Journal, The New York Times,, and other media outlets. Miriam shares insights about important and timely career strategies that get results in her weekly U.S. News & World Report "On Careers" column and she is a CNN "top 10 job tweeter you should be following." Learn more via Miriam's website: and find her on Twitter @Keppie_Careers, Google+ (+MiriamSalpter) and Facebook (Keppie Careers). What's your favorite career related quote? [Unknown] What's your favorite part about being a CAREEREALISM-Approved Career Expert? This program is a great opportunity to extend my mission of encouraging, enlightening and empowering job seekers for success. Articles written by this expert: Social Networking for Career Success How To Market Yourself In Today’s Economy
With competition at a feverish pitch, job seekers and business owners need to distinguish themselves from everyone else to get ahead. Statistics show many jobs are filled via networking; successful applicants had an advocate inside the company. Networking well requires two things: 1) making sure as many people as possible know about the candidate and 2) convincing those people the job seeker is the best candidate to get the job done. It’s important to establish a community of people willing to facilitate an introduction, set up an informational meeting or hand-deliver a resume to a hiring manager. Social networking addresses these problems; it helps job hunters demonstrate their subject matter expertise and unique value to a broad audience while growing a community of contacts willing to refer them for opportunities. In my new book, Social Networking for Career Success, I teach readers how to use social media efficiently to demonstrate their expertise and illustrates how to get the word out about a job search without specifically asking for help. While millions use social networking sites, such as LinkedIn, Twitter and Facebook and hundreds of thousands own blogs, many don’t understand exactly how to leverage these networks to improve their chances to land jobs and build career visibility. Here are some tips for anyone considering using social networking to get ahead professionally: Don’t expect social networking to be a magic career wand. Job seekers must have expertise, and be willing to listen first and learn the rules of engagement. Just as approaching a stranger on the street to ask for a job isn’t socially acceptable, no one should expect strangers online to flock to help until there’s a viable connection. Do present a consistent, professional profile in social networking bios. Pick keywords people would use to identify the job or role of interest. For example, I incorporate “job search/social media coach” and “resume writer” in my profiles. Use job descriptions, company and industry websites and blogs and information from professional conference materials to identify your field’s keywords. Include them in your online bios. Use to find other niche bloggers. Regularly read and leave useful and meaningful comments on their blogs. Bloggers should generously link to and refer to colleagues in articles. Share those posts via Twitter, Facebook and LinkedIn. Be sure to include colleagues’ Twitter names and/or tag them on Facebook. Use or to find people on Twitter who share professional interests. Search via keywords and follow selected colleagues, potential mentors and superstars. Review their Twitter streams, retweet their posts, respond to their questions and ask for clarification when appropriate. You may be surprised how a few casual tweets can result in a strong online relationship. I’ve even seen people build business relationships as a result of casual tweets about television shows, restaurant recommendations and sports. In fact, that’s happened to me! Don’t be afraid to show your personality online! Once there is an established connection, it’s okay to ask for an introduction or advice. However, don’t jump into asking for a favor the minute the person follows you back. It’s better to focus on what you can give. Use online platforms to pass along useful professional advice and information. For example, post links and insightful comments on Facebook, LinkedIn and Twitter. Remind friends, fans and followers about professional goals and skills by consistently including updates illustrating key knowledge, skills and abilities. Social Networking for Career Success is full of other tips, tricks, insights, success stories and advice from me and over 100 career and hiring professionals to illustrate how social networking impacts professional and career goals. Learn more at the book’s updated site: Miriam Salpeter is owner and founder of Keppie Careers, a coaching and consulting firm helping job seekers and entrepreneurs leverage social media and other tools to achieve their goals. Photo credit: Shutterstock