How Social Media Recruiting Levels The Playing Field [Infographic]

Recruiting In The Past

Not so long ago, whenever startups needed to hire a developer or a programmer, they had to use local newspaper outlets and advertising agencies to publish job opportunities for them in the form of flyers, newspaper ads and bills. While those forms of media filled the needs of large businesses at that time, it was hard for startups to get by. Smaller companies couldn't attract the same high-quality talent because larger businesses promised things the smaller ones couldn't, like more money. If you were a startup in the 1980’s, it was incredibly challenging to find a qualified team of developers to create a prototype for you, because the best ones were most likely already employed by large software companies. Often times, all of the best employees would be in one geographical area, so having a company outside that realm meant you had no good way to poach the best workers if you wanted to. There was a vacuum of talent that was not easy to work around.

Social Media Recruiting

Luckily that's not the case anymore. With social media platforms like LinkedIn, Facebook and Twitter heralding the Internet as new recruiting platforms, it is much easier for startups to recruit the talent they need. Plus, since there are already dozens of cloud-based software options and tools that make telecommuting much, much easier than in the past, startups are no longer confined to the local talent pool. Instead, they're able to access the anyone, anywhere in the world. Time Doctor for cloud based time tracking and project management, Basecamp for online, web based project collaboration and Google Docs for cloud storage and file sharing have all made it easy for people to collaborate, no matter where they are. As a result of these converging factors, this decade is the heyday of the worldwide startup. Check out’s Social Media for Recruitment infographic above. It shows how social media platforms like LinkedIn, Twitter and Facebook are being used by startups as a more up-to-date method for finding great people. Enjoy this article? You've got time for another! Check out these related articles:Photo Credit: Shutterstock
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