building your brand on LinkedIn

There are more than 300 million LinkedIn users in over 200 countries. How can you possibly stand out in a crowd that large? The answer lies in your personal brand. Who are you and what do you stand for? What have you achieved throughout your career? By building a stronger LinkedIn brand you can attract more attention from recruiters and open the door to more career possibilities. RELATED:Use LinkedIn to Promote Your Personal Brand Personal branding as a concept was first described by author and management expert Tom Peters who said, “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” The Personal Branding Wiki defines branding as “the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.”