Use LinkedIn to Promote Your Personal Brand

My friends over at Common Craft do some great work. There videos are simple, yet full of great information. Today I want to share with you this 3-minute goodie on using LinkedIn for more than just making contacts.

Here's the video.

The protagonist in this story used LinkedIn to grow her business. What can you learn from her, since you, as a job seeker, are the owner of your own business who’s sole purpose is to find you a job? How can you search your contacts to find people who will help move your career forward? Who do you need to meet? How can you use LinkedIn to facilitate an introduction?

Don’t forget theses 2 important keys to graceful networking (even online):

1. It’s not about you.

You may feel an urgent need to find a job. However, when networking you will turn people off if you show it. Approach people to find opportunity for them and their network FIRST. When they know you have their best interest at heart they will want to help you fulfill your needs.

2. When asked, have a clear statement of what you're looking for.

Be sure to include a call to action. You don’t get if you don’t ask, so be sure to ask. However, ONLY ask AFTER you have helped the other person.

LinkedIn can be an amazing tool for your job search if you use it correctly. I recommend you do not just accept any link you are offered. Take time to get to know the other person first. Then, after a significant conversation, you will have created a quality link.

In the last month I’ve had a few clients who were contacted directly by HR professionals and Recruiters through their LinkedIn profile. Make sure you have a solid profile, because you won’t get the chance to make a second impression! Good luck, happy hunting, and great linking!

[This article was originally posted on an earlier date]

Sean Harry has been successful for over 20 years at helping train and motivate people to find what’s important in life and develop a strategy to achieve it.

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Photo credit: Shutterstock

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